In order to tap India's sports market, Cricket Australia has signed a seven-year deal with Disney Star for broadcasting the country's cricket matches in India.
As per the deal, which will commence from the 2023-24 season, Disney Star will televise all international cricket matches played in Australia along with the KFC Big Bash League and Weber Women's Big Bash League in India.
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Disney Star will take over the television rights from Sony Sports Network, which has been broadcasting the cricket matches since the 2017-18 season in India.
Recently, Disney Star bagged the TV broadcasting rights of the Indian Premier League for five years, which will start in 2023.