Haier has expanded its premium home-appliance line-up in India with the launch of the In-Vista five-door refrigerator, the M3 triple-drum washing machine and new Mini LED televisions. The company also unveiled the Halo kitchen chimney and Velox storage water heater at its “Elevate with Haier” event in Greater Noida.
The new line-up is clearly aimed at buyers looking beyond basic appliance upgrades. Haier is focusing on products that look more integrated within a modern home, while adding connected controls and features that simplify day-to-day use.
“At Haier, we believe that elevating the home means constantly reimagining what home appliances can deliver,” said NS Satish, CEO, Haier Appliances India. “These launches represent our ambition to push category boundaries and create new possibilities for consumers.”
The In-Vista is Haier’s new five-door side-by-side refrigerator and is priced at ₹2,59,990. It uses the company’s Free Built-in Technology, which shifts heat exchange to the bottom instead of the sides. Haier says this lets the refrigerator sit with zero side gaps next to kitchen cabinetry, giving it a cleaner built-in look.
The refrigerator has five temperature zones: fridge, MRA Fresh, Magic Convertible, freezer and deep-freeze. Its 66-litre convertible zone can be set between -20°C and +5°C, while the deep-freeze section can reach -30°C.
There is also an MRA Fresh drawer that is designed to maintain humidity above 90 per cent for fruit and vegetables, an automatic ice maker, app-based food management and ABT Pro sterilisation. The refrigerator will be sold through Haier’s website and retail stores.
Haier’s M3 Series washing machine takes a rather unusual approach to laundry. It has a 10kg main drum and two separate 1kg drums, allowing users to wash three loads at the same time. The smaller drums are designed for items such as baby clothes, delicates, sportswear and innerwear.
The machine gets AI Wash, Smart Dosing for automatic detergent and softener dispensing, Wi-Fi controls and an Essence Wash function that pre-mixes detergent before applying it to fabrics. Haier says this can complete a full load in 39 minutes, while its Quick Clean cycle takes 46 minutes.
The 12kg M3, split into 1kg, 1kg and 10kg capacities, is priced at ₹1,30,000. It comes with a four-year comprehensive warranty and a 12-year motor warranty.
Haier’s most accessible new Mini LED range is the M70 Series, which starts at ₹39,490 and will be available in 43-inch, 55-inch, 65-inch, 75-inch and 85-inch sizes. It offers Mini LED backlighting, Dolby Vision, HDR10+, up to 93 per cent DCI-P3 colour coverage and a 50W 2.1-channel audio system with an integrated subwoofer.
For gaming, the M70 supports a 120Hz refresh rate, VRR, ALLM and MEMC. It also runs Google TV with Gemini, and gets 2GB RAM and 32GB storage.
Above that sits the M80 Mini LED 4K range, with 800 nits of peak brightness, Dolby Vision and a 50W 2.1-channel system with Dolby Atmos and Sound by KEF. It starts at ₹70,490 and is available in 55-inch to 85-inch sizes.
At the very top is the M96 Series, available in 100-inch and 115-inch variants from ₹4,19,990. It features SQD Mini LED technology, Dolby Vision IQ, a 6.2.2-channel speaker system tuned by KEF and Haier’s UltraSense AI picture, sound, gaming and eye-care tools.
Haier also announced the Halo Chimney, starting at ₹23,000, with 2,000m³/h suction, smoke sensing and heat-based self-cleaning. The Velox storage water heater will be offered in 15-litre and 25-litre capacities at ₹13,990 and ₹14,990 respectively.