A start-up that offers funeral management services is trending on social media.
From providing men to shoulder the body to arranging a pandit, this Mumbai based start-up will arrange everything that is required to perfom last rites.
Sukhant Funeral Management Private Limited became a topic of debate on social media after its stall at the ongoing India International Trade Fair in Delhi caught visitors' eye.
The Mumbai-based firm has displayed a pyre and other cremation essentials at their kiosk.
Diksha Yadav, a Twitter user whose bio says she is journalist who has written for The Hindu and The Statesman, posted a photo of the stall and said that the company charges Rs 38,000 for membership.
The funeral service, as per a Times Now report has already earned profit of over Rs 50 lakhs and is expecting to mint a turnover of more than Rs 2000 crores.
The pictures are now breaking the internet garnering a split reaction from netizens with some lauding the concept while others calling it 'uncultured.'
While such a business may be giving a 'culture shock' to some people in India, it is common in countries like United States.
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