A national anti-tobacco organisation has urged Bollywood superstar Amitabh Bachchan to withdraw from an advertising campaign promoting pan masala.
It said that the move would help stop the youngsters from getting addicted to tobacco.
In a letter to Big B, Shekhar Salkar, President of National Organization for Tobacco Eradication, said that medical research has proved that addiction to tobacco and pan masala decays the health of the citizens, especially the youth.
Pointing out that Big B is the government brand ambassador for the high profile pulse polio campaign, Salkar said the megastar should drop out from the pan masala ads as soon as possible and support the cause of anti-tobacco movement.
Earlier, the National Organization for Tobacco Eradication targeted many celebrities over smoking in public. In 2010, Ajay Devgn was fined for smoking at a public place in Panaji.
Also Watch | Amitabh Bachchan recreates 'Ek Chutki Sindoor' scene with Deepika Padukone on KBC 13