Tokyo 2020's sponsor Toyota won't be running any Olympics-related ads in Japan. This comes amid rising safety concerns among the citizens as Covid cases rise.
The upcoming event has a very lacklustre public support as public opinion surveys reflect widespread concern among Japanese people about having tens of thousands of Olympic participants enter the country during a pandemic. Some already have tested positive for Covid.
Toyota Motor Corp Chief Executive Akio Toyoda and other executives will not attend the opening ceremony either.
Toyota is one of the top corporate sponsors for the upcoming Olympic games in Japan. It is also one of the most trusted brands in Japan.