According to a report by the Wall Street Journal, Amazon is considering the introduction of an advertising-supported version of its Prime Video streaming service. This move follows similar strategies implemented by competitors Netflix and Walt Disney on their platforms. The discussions regarding the ad tier have been ongoing for several weeks. The streaming industry has experienced a decline in new subscribers due to economic challenges as people limit their discretionary spending. Additionally, Amazon is reportedly in talks with Warner Bros Discovery and Paramount Global to include their ad-based tiers within Prime Video.