Streaming platform Netflix has been trying for a long time to stop people from sharing passwords, and it looks like it will soon succeed.
From 2023, Netflix users won't be able to share their passwords with people outside of their household. Netflix will check IP addresses, device IDs, and account activity to make sure people don't share passwords.
The Wall Street Journal reports that starting in early 2023, Netflix users won't be able to share their passwords with friends or anyone else outside of their household. Netflix has been looking into different ways to stop people from sharing passwords for a few months now.
Since Netflix started offering subscriptions, password sharing has been a problem, but the company didn't do anything about it until it started losing subscribers. When Netflix's revenue dropped earlier this year and the platform lost subscribers for the first time in 10 years, the company realised it had to stop people from sharing passwords.
Netflix may start charging per person in order to stop people from sharing free passwords. It just means that if you give your Netflix password to someone outside of your household, they will have to pay to use your account. So, no one will be able to use a friend's Netflix account without paying for it.
Netflix has been testing the new option to share passwords in Costa Rica, Chile, Peru, and a few other Latin American countries. In these countries, people who want to use their friend's Netflix account have to pay $3. The company hasn't said how much it will charge per person in India.
Cracking password sharing is one of the new things Netflix is trying to do to get more people to sign up. The company just put out a new low-cost plan with ads that costs $6.99 in the US. They did this to attract people who don't want to pay a lot for a Netflix subscription.