E-Commerce giants like Amazon and Walmart backed Flipkart are likely to be hit by the new e-commerce norms that will call for an end for the 'popular' flash sales and also demand for stricter compliances from the e-commerce platform.
The draft regulation is likely to include mandatory appointment of a chief compliance officer, giving preference to the sale of locally produced goods, mandatory registration of e-tailers with Department for Promotion of Industry and Internal Trade (DPIIT).
In an attempt to level the playing field for sellers on these foreign e-commerce platforms the new norms will insist that the sponsored listings are clearly identified and cross-selling also be disclosed.
Commerce Ministry has sought feedback on norms by July 6 from stakeholders.