Ayushmann Khurrana will be join Oprah Winfrey and Idris Elba Obe for the Saadiyat Cultural District campaign in Abu Dhabi. Signifying the unifying power of art, culture, and diversity, the artists will talk about the breathtaking experience that Abu Dhabi’s Saadiyat Cultural District offers.
Talking about the campaign, Ayushmann said, “Art and culture unite society, transcending time, space, geography, and language to connect us across generations. As an artiste, evoking emotions, provoking thoughts, and inspiring change is profoundly moving. Preserving art and culture anchors us in history and guides progress, fosters dialogue and understanding among diverse communities.”
He further added that the Saadiyat Cultural District, with institutions like the Louvre Abu Dhabi and the upcoming Zayed National Museum, Guggenheim Abu Dhabi, and Natural History Museum, Abu Dhabi creates a melting pot for ancient and contemporary cultures.
The Saadiyat Cultural District serves as a global platform rooted in a rich cultural heritage, celebrating traditions, and fostering culture. It embodies empowerment by featuring museums, collections, and narratives that honour the region’s heritage while promoting a diverse and inclusive global cultural landscape.
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