The casual gaming industry in India is expected to experience strong growth in the coming years. One Indian startup making waves in this space is Gamezop. For the seventh episode of our series 'Startup to Scaleup,' we interviewed Gamezop's co-founder, Gaurav Agarwal.
Delhi-based Gamezop is a multi-game, plug-and-play platform that has partnered with various social media, e-commerce, video streaming, and payment platforms such as Myntra, Grofers, ShareChat, MX Player, and PhonePe, offering games for dedicated gaming sections on these platforms.
In this conversation, Agarwal took us through the details of Gamezop's unique B2B business model. He told us how any gaming company across the world could be a potential competitor, though the mechanism used by Gamezop is different from all of them.
He also shared details of Gamezop's revenue picture in the free-to-play casual gaming market, which is powered by advertising. According to market research firm Statista, this market was valued at Rs 3,600 crore in FY21.
Furthermore, Agarwal shared Gamezop's expansion plan, stating, 'With approximately 7,000 distribution partners in our network, we've successfully expanded our offerings beyond gaming. Exploring content verticals is a key aspect of our expansion strategy, and we are actively pursuing geographical growth.'
Not only this, but he also mentioned that Gamezop is considering the possibility of an Initial Public Offering (IPO) due to its impressive profitability and sustained growth.
In addition to discussing the business's numbers, Avni Raja also talked with Gaurav Agarwal about working with his brother as a business partner. To that, the Gamezop co-founder said, 'It's been the most rewarding part.'