After losing 200,000 subscribers and 2 million estimated more to go Netflix is putting the focus on those viewing the platform without paying for it. Netflix, the world’s largest streaming video company, warned a global crackdown on password sharing is coming.
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As the platform saw subscribers shrink for the first time in 10 years, Netflix management knows one quick and easy way to make the base grow - Cutting off password-sharing. The company said more than 100 million additional households were likely using a shared password worldwide.
Executives described cutting off password-sharing as “a big opportunity” in the shareholder letter, because “these households are already watching Netflix and enjoying our service.”
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Tests of how to cut off the ability to share passwords have already begun. In March, the company said it started two new paid-sharing features, where current members have the choice of paying for additional households, in three markets in Latin America.