Apple takes strong stance on user protection with new privacy ad

In an attempt to differentiate itself from the competition, Apple debuted a privacy-focused iPhone ad that shows humorous real-life situations of people valuing their privacy above all. The end tag line reads: "If privacy matters in your life, it should matter to the phone your life is on”. The ad by Apple comes at an interesting time for the company as it was recently discovered that a major FaceTime bug turned your iPhone into a listening device.