Apple is gearing up for the release of its iPhone 15 series later this year, marking the much-anticipated successor to the current iPhone 14 lineup.
The new collection will include the standard iPhone 15, the larger iPhone 15 Plus, the high-end iPhone 15 Pro, and the top-tier iPhone 15 Pro Max, with the release date expected to follow Apple's usual third-quarter launch tradition.
Despite the expected increase in the iPhone 15 price, Wall Street analyst Dan Ives predicts that the launch could trigger a considerable wave of upgrades among the millions of iPhone users with older models.
Ives disclosed to CNBC that around 250 million iPhones have not been upgraded over the past four years, potentially leading to a significant sales boost for Apple after the iPhone 15 launch date.
The iPhone 15 price is predicted to be higher than current models, with an estimated average selling price of $925, according to a research note issued by Ives and cited by Business Insider.
Regardless, this potential increase in pricing isn't expected to dampen consumer demand.
As it stands, Apple has not officially confirmed the iPhone 15 release date, price, or specific features, but anticipations are high as consumers eagerly await further announcements.