Haier has expanded its smart TV portfolio in India with the launch of the new HQLED P7 Pro Series. Available in five screen sizes ranging from 43 inches to 75 inches, the new lineup focuses on three key areas that continue to shape the premium television market: enhanced audio, AI-powered picture processing and smarter content discovery.
The company says the new series is aimed at consumers looking for a more immersive home entertainment experience without moving into the ultra-premium price segment. Prices start at Rs 35,990, with the range now available through retail channels across the country.
One of the headline features of the P7 Pro Series is its audio setup. The 55-inch and larger models are equipped with a 50W 2.1-channel speaker system that includes an integrated subwoofer, a feature typically reserved for more expensive televisions.
The setup is complemented by Dolby Atmos and Haier's Total Sonics audio tuning technology, which aims to deliver a wider soundstage, deeper bass and clearer dialogue. As streaming platforms continue to prioritise cinematic content and live sports, television makers are increasingly focusing on audio quality to reduce the need for external soundbars.
By integrating a dedicated subwoofer into the TV itself, Haier is targeting users who want a more immersive viewing experience without adding extra hardware to their setup.
On the visual side, the P7 Pro Series uses Haier's HQLED display technology with support for up to 93 percent of the DCI-P3 colour gamut. The televisions also support Dolby Vision and HDR10+ on select models, allowing them to display a wider range of colours, contrast and brightness levels.
The company has also introduced a suite of AI-powered image enhancement tools, including AI HDR Enhancer, AI Colour Boost, AI Motion and AI Noise Reduction. These features analyse content in real time and adjust picture parameters to improve clarity, motion handling and colour reproduction depending on what is being viewed.
Powering the experience is Google TV with Gemini integration. Users can access personalised recommendations, perform cross-platform searches and interact with the TV using hands-free voice commands. The televisions are equipped with 2GB RAM and 32GB of internal storage for apps and content.
Recognising the growing popularity of console and cloud gaming, Haier has included support for Gaming 120Hz (DLG), Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM) and MEMC technologies. A dedicated Gaming Bar also provides quick access to gaming-related settings and performance information.
Connectivity features include Bluetooth 5.1, Wi-Fi, HaiCast screen mirroring and Bluetooth Speaker Mode. The televisions also feature slim bezels, a unibody design and TÜV Rheinland-certified low blue light technology aimed at reducing eye strain during extended viewing sessions.
The Haier HQLED P7 Pro Series starts at Rs 35,990 for the 43-inch model and goes up to Rs 90,990 for the 75-inch variant. The company is also offering a three-year warranty across the range.