At CES 2023, BMW unveiled its new concept car, the BMW I Vision Dee. The name "Dee" stands for "digital emotional experience," and the car features a color-changing exterior thanks to its use of E Ink technology.
The car's exterior is made up of 240 individually controlled segments, each of which can display up to 32 different colors, allowing for a wide range of color combinations that can be customized to the driver's style, mood, or outfit. In addition to its color-changing exterior, the BMW I Vision Dee also incorporates technology that connects the physical and virtual worlds, including interior projection technology that displays the driver's avatar on the windscreen.
The vehicle also has a lounge-like interior with dimmable windows and a full-windscreen heads-up display, which BMW plans to have on its production vehicles by 2025.