Spotify will allow artists, labels to promote their tracks

Updated : Nov 03, 2020 18:48
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Editorji News Desk

Swedish music streaming service Spotify has announced a new test for all artists and labels on the platform where they can decide to promote any music that’s important to them.

Spotify will then add that signal to its algorithm when building a radio session or when a listener enters autoplay.

But there’s a catch.

Spotify says it’ll be paying artists a lower “promotional recording royalty rate” whenever songs are played during those autoplay or radio sessions.

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