Tickets on at least one secondary-market site were the most expensive in Super Bowl history on Monday, underscoring the anticipation of the game’s Las Vegas debut between the defending champion and what likely is the most popular team in the West. Oh, and the great possibility Taylor Swift will be on hand when the Kansas City Chiefs play the San Francisco 49ers on February 12.
The average purchase price on TickPick was $9,815 on Monday morning. That’s nearly double the final average price of $5,795 for last year’s game between the Chiefs and Philadelphia Eagles in Glendale, Arizona, although current prices could decline.
It’s also more than the previous high of $7,046 for the 2021 game in Tampa, Florida, between the Buccaneers and the Chiefs. The stadium was at 33% capacity because of COVID-19 restrictions, increasing the demand for each ticket.
TickPick’s highest non-COVID Super Bowl was in 2020 at Miami Gardens, Florida when the Chiefs and Niners met for the first time in the championship game.
That average price was $6,370. The cheapest ticket on TickPick for this year’s game was $8,188 on Monday, more than the $5,997 low price at this point last year.
Stub Hub spokesman Adam Budelli said, "We've seen a trend in the NFL. Tickets go up. I think a few things really come into play at the beginning. One, obviously, two large fan bases that have a history of travelling well, the Chiefs and the 49ers. Another aspect, too, is the fact that Allegiant Stadium is actually on the smaller side, only 65,000. While a typical Super Bowl, maybe 72,000 and above. And thirdly, we're talking about Las Vegas. A lot of people travel to Las Vegas for the Super Bowl and just in itself."