Mumbai Police registered an F.I.R. against unidentified persons for using master blaster Sachin Tendulkar's name, photo and voice to promote medicinal products without his consent.
One of Tendulkar's aides filed a complaint with the West Region Cyber Police Station on Thursday.
The complainant said he came across online advertisements of a drug company claiming that the master batter endorsed its product line.
He also found a website, sachinhealth.in, which promoted these products using Tendulkar's photo.
Also read: 'Not many batters can...': Suryakumar Yadav's stunning six impresses Sachin Tendulkar