For the first time in 10 years, SM Entertainment is set to release a Christmas Album.
The new album named '2021 Winter SMTOWN: SMCU EXPRESS' will be released under the banner of SMTOWN, a platform created by the K-pop Idol management company, to help artists under the label to come together to create music.
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Many big artists under the SM label will be participating in the album like BoA, NCT, aespa, SUPER JUNIOR, SHINee and EXO.
Along with the announcement of the album release date, ie. 27th December, there is also going to an art exhibition 'SMTOWN EXPERIENCE: PLAY@KWANGYA'. It is unclear as of yet what the art installation may be but fans suspect it may have something to do with BTS Connect which was an art exhibition launched along with BTS's 4th studio album Map of the Soul: 7.
Truly making the most of the holiday season, SM has also announced a concert on the 1st of January to feature artists in the Winter Album.