Multiple indicators suggest that Apple could be stepping up to launch its full-fledged search engine. Digital marketing insights firm Coywolf saw an increased activity from Apple's web crawler Applebot in their website logs recently, giving rise to such speculation. Other indicators include the fact that in iOS 14, Spotlight Search entirely bypasses Google results and the iPhone maker had reportedly been listing more job announcements for search engineers. Tech news website MacRumors notes that this could instead be Apple’s efforts to improve Siri and Spotlight search results.