Reddit buys video-sharing app Dubsmash

Updated : Dec 14, 2020 13:49
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Editorji News Desk

Reddit has become the latest entrant in the video-sharing space that is largely dominated by Chinese-owned TikTok. The social news aggregation website announced that it has acquired short-form video social platform Dubsmash in an attempt to elevate under-represented creators. The company also said in a blog post that it will integrate Dubsmash’s innovative video creation tools into Reddit, which will empower Reddit’s own creators to express themselves in original and authentic ways.

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