World Tourism Day, observed on September 27 each year, celebrates the importance of tourism in fostering cultural exchange, economic growth, and global unity.
The theme for this year ‘Tourism and Peace’ which is particularly timely considering the current global climate of conflict and division.
In a post-pandemic world, tourism is bouncing back, but the emphasis is now on eco-friendly practices and supporting small businesses. Countries are encouraging tourists to explore lesser-known destinations, reduce their carbon footprints, and engage with local cultures in a more meaningful way.
World Tourism Day 2024 serves as a reminder that travel should not only bring joy to travellers but also preserve the beauty and heritage of destinations for future generations.
The official World Tourism Day celebration this year will be held in Georgia which is the host country for this year. This year's celebration focuses on sustainable and inclusive tourism, highlighting the role of tourism in promoting cultural exchange and economic development while prioritizing responsible travel.
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