Fashion brand Diesel brought sex positivity at the Milan Fashion Week. The show became a viral moment because of the heap of 200,000 condoms that was seen at the backdrop as the models walked past it.
The invitation to the show was in itself interesting because Diesel invited guests with a custom Durex six-pack, which was a teaser of its collaboration with the condom brand.
Diesel also confirmed that they will be giving away 300,000 branded condoms for free at their stores.
Former pornstar, Mia Khalifa was also present at the show and shared several videos but what caught the limelight was the utility belt with four mini bags attached to it.
Diesel's creative director, Glenn Martens said that sex positivity is something amazing. We like to play at Diesel, and we are serious about it. Martens further said that have fun, respect each other, and be safe. For a 'Sucsexful Living'!
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