Fashion designer Jason Wu kick-started New York Fashion Week with a livestream of his Fall Winter 2021 collection. The audience had about 20-25 people and 30 models showcasing the collection. The show was presented in a space converted into 'Mr Wu's General Store', which resembled a Utopian farmer's market. All the food, which included 50 types of fresh fruits and vegetables, from the event will be donated to an organisation called City Harvest that helps feed all those in need. Some of the pieces in the collection were inspired by Coca Cola.