State-run Doordarshan has changed the colour of its logo to orange, a move that has come under criticism from Opposition parties.
They have called it saffronisation of the broadcaster. TMC MP Jawhar Sircar said that it’s not Prasar Bharati any more but is 'Prachar Bharati'.
Prasar Bharati CEO Gaurav Dwivedi has defended the move. Speaking to Indian Express, Dwivedi said, "“Using a bright, appealing colour is purely about the channel’s branding and visual aesthetic and it is unfortunate for anyone to be reading anything else into that."
“It’s not only a new logo, the entire look and feel has been upgraded — we have a new set, new lighting, seating arrangement and equipment," he added.
Also watch: Elon Musk postpones India visit