Multiplex Association of India and various cinemas across the nation will celebrate National Cinema Day on October 13 this year. The tickets for all movies will be available for Rs 99 on this day, but this price will not change for recliners and premium formats like 4DX and IMAX.
This decision has been made by MAI to boost attendance at movie theatres.
The Multiplex Association of India took to social media to make the announcement. They wrote, ‘National Cinema Day is back on October 13th. Join us at over 4000+ screens across India for an incredible cinematic experience, with movie tickets priced at just Rs. 99. It's the perfect day to enjoy your favorite films with friends and family (sic).’
Over 4,000 screens, including popular chains like PVR, Inox, Cinepolis, Miraj, Citypride, Asian, Mukta A2, Movie Time, WAVE, M2K, Delite, and others, will celebrate National Cinema Day.
Last year, more than 65 lakh moviegoers visited cinemas on National Cinema Day, making September 23 the highest-attended day of the year at the theatres. Most of the shows were sold out and the houseful boards returned to the ticket counters.
The tickets were priced at Rs 75 and the collections touched around Rs 48 crore across films of various languages.
This year, the latest blockbuster 'Jawan' is also estimated to benefit from the weekend in mid-October.
Also Watch | Juhi Chawla shares inside pictures from Ambani’s Ganesh Chaturthi celebration