Taylor Swift’s ‘Eras’ Tour has set a new benchmark in the music industry by becoming the first tour to surpass the billion-dollar mark in gross ticket sales. According to Pollstar, the tour amassed an estimated $1.04 billion from ticket sales alone. This historic achievement was made possible through the sale of approximately 4.35 million tickets across 60 shows between November 17, 2022, and November 15, 2023.
The ‘Eras’ Tour not only excelled in ticket sales but also saw significant revenue from merchandise, with Pollstar estimating sales to be around $200 million during the same period. The projections for the tour’s financial success don’t stop there; Pollstar anticipates that ticket sales for the upcoming eligibility box-office year could reach another $1 billion, potentially bringing the tour’s total to over $2 billion. Despite this remarkable feat, Swift’s management has decided not to release any official box-office numbers from the tour, even after its conclusion in November 2024.
The figures remain projections
Billboard’s Boxscore charts, which rely solely on officially submitted numbers, currently list Beyoncé’s tour as having the highest official receipts of 2023, totaling $570.5 million. Due to the lack of official data from Swift’s team or the venues where she performed, none of Swift’s concerts are featured on Billboard Boxscore’s list of the top 30 grossing shows of the year.
This week, the Grammy award winner’s extraordinary year was further highlighted when she was named Time’s Person of the Year. Swift described this recognition as the “breakthrough moment” of her career, following the unprecedented success of her ‘Eras’ Tour and the highly successful concert film, which garnered $250 million at the global theatrical box office.
The concert industry as a whole has seen a surge in 2023, with grosses for the 100 biggest tours increasing by 46% to a record-breaking $9.17 billion, compared to $6.28 billion the previous year.