Hollywood star Tom Cruise has backed striking actors. He reportedly made a surprise appearance during a Zoom negotiating session between the Screen Actors Guild-American Federation of Television and Radio Artists and the Alliance of Motion Picture and Television Producers.
Cruise spoke against the use of artificial intelligence in TV and film streaming era. He also addressed the AMPTP regarding the guild's stance on stunt actors.
Tom Cruise appealed to allow performers to continue press tours after the strike looking at the 'fragile state of movie theatres' in the aftermath of the pandemic.
He also emphasized that promoting films is crucial not only for the studios but also for the actors themselves.
The SAG-AFTRA and the screenwriters has joined forces on the picket line, halting production across the entire entertainment industry.
The union unanimously voted to stop working after their contract expired and negotiations stalled with the AMPTP, which represents streaming giants such as Disney, Netflix, and Amazon.
SAG-AFTRA and the WGA are demanding an increase in pay and residuals to reflect the evolving landscape of the streaming era.
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