Actor Shah Rukh Khan is in Kolkata for the inauguration of the 28th Kolkata International Film Festival. He addressed the subject of social media toxicity and cancel culture at the event and sent out a message for ‘positivity’.
His remarks at the time when his upcoming movie 'Pathaan' is facing protests by the right-wing social media users and Madhya Pradesh government.
‘The collective narrative of our times is shaped by social media. Contrary to the belief that social media will affect cinema negatively, I believe cinema has an even more important role to play now,’ he said at the opening of the event.
‘Social media is often driven by a certain narrowness of view that limits human nature to its baser self. I read somewhere that negativity increases social media consumption and thereby increases its commercial value as well. Such pursuits enclose the collective narrative, making it divisive and destructive,’ Shah Rukh Khan said.
‘We haven't been able to meet for a while, but the world is becoming normal now. We are all happy and I am the happiest. And I have no qualms in saying, that no matter what the world does, me and you, and all positive people in the world are ALIVE,’ he added.
SRK also impressed the audience at event as he tried his best to give his speech in Bengali. He confessed that the Bengali portion of his speech has been made by his dear friend Rani Mukerji who also attended the ceremony.
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