Known for its premium grooming products, vacuum cleaners and air purifiers, Dyson is now entering the audio segment with its first ever headphones. Ahead of the launch of OnTrac headphones in India on September 23, the brand has chosen the face to promote their product.
Rapper Badshah has been roped in as the brand ambassador of Dyson’s OnTrac headphones which feature noise cancellation and premium sound. The brand has decided to associate with the Bollywood rapper who has delivered several chartbusters to woo the younger consumers.
The company promises superior sound quality and cutting-edge design. The Dyson OnTrac headphones are available for demo starting September 12, in select Dyson Demo stores across the country. Pre-orders are also available on the company’s website ahead of the launch.
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