Aryan Khan’s luxury clothing brand D’YAVOL X was launched recently and it went live on Sunday with its website. When people visited the official website to check the products, they were in for quite a shock as the products are ‘ridiculously expensive’ and ‘pricey’.
Instagram users made their feelings known in the comments section. One user stated, ‘Khan saab even if I sell my one kidney won’t be enough I have to sell both of my kidneys.’ Another wrote, ‘Just checked the prices, it’s crazy. A middle class guy can never afford it. Been waiting since the teaser and refreshing the page for the past 1 hour. Bad luck I guess.’ ‘2 lakh for a leather jacket?’ exclaimed another fan.
Actor Shah Rukh Khan and his son have been promoting the brand over the past few weeks and have managed to create a lot of interest among fans. An advertisement featuring the superstar was also released.
In an interview with Harper’s Bazaar, Aryan spoke about his experience with his father on set. He said, ‘Working with my father is never challenging, because, with his experience and dedication, he makes everyone’s job easier on set. He also makes the entire crew feel at ease and has tremendous respect for everyone. When he’s on set I always make sure to pay extra attention, so I don’t miss out on anything I can learn.’
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