JioCinema, the official streaming partner for the TATA IPL, reached over 62 crore views this season, a 53% increase from last year.
The 2024 season recorded over 35,000 crore minutes of watch-time, with viewers averaging 75 minutes per session, up from 60 minutes last year.
The platform attracted 11.3 crore viewers on the first day, a 51% increase from the previous year's opening day, and logged 59 crore video views, resulting in 660 crore minutes of watch-time.
JioCinema introduced the Brand Spotlight during the first six overs of the opening match, featuring six major brands. By the end of the season, JioCinema had secured 28 sponsors and over 1400 advertisers.