High-end coffee speciality startup Subko Coffee Roasters who specialize in coffee and cocoa has gained $10 million in a fresh funding round from Zerodha’s Nikhil Kamath and others.
Alongside Nikhil Kamath, Blume Founders Fund, The Gauri Khan Family Trust and actor John Abraham among others also contributed to the funding round.
"Nikhil's participation is not just an investment but a testament to our brand's potential. His genuine desire to enable the growth of homegrown Indian brands and ability to intertwine complex value judgments in consumer markets aligns perfectly with our mission," said Rahul Reddy, Founder, CEO, and Creative Director of Subko
Where will the funds be absorbed?
Mumbai-based speciality coffee startup will utilize these funds to expand the talent pool, investing more in R&D and is also likely to launch more 'ready to drink' coffee products. The company will also divert some of its funds towards enhancing the farm-level infrastructure.
The company is known to source speciality coffee, fine cacao, and wheat directly from farmers, prioritizing hyper-traceability. This entails tracking and documenting every stage of the supply chain. The commitment extends to innovative practices such as utilizing blockchain for coffee traceability and pioneering direct tipping systems to support coffee farmers.