Did you send a Rakhi to your brother through quick commerce platforms such as Swiggy's Instamart or Zomato's Blinkit this Raksha Bandhan? Or did you use any of these platforms to send a gift hamper to your sister? Well, if you did, then you are one of those lakhs of people who made this Raksha Bandhan a booming success for quick commerce platforms in India.
The convenience and speed offered by these services have transformed the traditional gift-giving experience. And that's why in the last few days, these platforms have clocked unprecedented sales. Let's take a quick look at their numbers.
First up, Blinkit! Blinkit's CEO, Albinder Dhindsa, took to social media to share some jaw-dropping numbers. Blinkit didn't just break records; they shattered them! On Raksha Bandhan, Blinkit hit its highest ever Orders Per Minute (OPM), Gross Merchandise Value (GMV), and yes, even chocolate sales. But here's the real kicker—they reached a peak of 693 rakhis per minute! That's right, 693 rakhis every 60 seconds! And for the first time, they also went international, taking rakhi orders from customers in the USA, Canada, Europe, and Japan for deliveries in India.
And it wasn't just Blinkit making headlines. Swiggy Instamart also had a festival to remember. Co-founder Phani Kishan shared that their OPM was at an all-time high, surpassing even their peak day last year. The platform sold more rakhis in a single day than they had all year, with sales skyrocketing to five times what they were in 2023. Talk about a festive frenzy!
Let's not forget Zepto, which added its own twist to the Raksha Bandhan madness. CEO Aadit Palicha shared some interesting insights—Peacock and Morpankh-themed rakhis were all the rage, making up 11% of their total rakhi sales. They didn't stop there—Zepto sold 6.7 lakh rakhis and crossed 1 million lifafas in just one long weekend. Unbelievable, right?
These aren't just numbers; they're proof of how Quick Commerce platforms are redefining our festive shopping experience. They're not just delivering products; they're creating buzz, generating social media hype, and making sure that celebrations are just a click away.
So, what do you think? Are Quick Commerce platforms the future of festival shopping? Let us know in the comments below!
And hey, if you enjoyed this video, give it a thumbs up, share it with your friends, and don't forget to subscribe for more updates on the hottest digital trends