Myntra, the fashion and lifestyle e-commerce company, reported a remarkable 460 million customer visits during its recent Big Fashion Festival, a major annual sales event.
The Indian wear category experienced a substantial 2.2-fold surge in demand compared to typical business days. This marked the fourth edition of the Big Fashion Festival, featuring over 2.3 million styles, a 50% increase from the previous edition.
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Leading metropolitan areas driving demand included Bengaluru, New Delhi, Mumbai, and Hyderabad, while Tier 2 and 3 regions contributed significantly, with around 42% of the demand originating from these areas.
Cities like Lucknow, Patna, Indore, Guwahati, Bhubaneshwar, Dehradun, Jammu, and Siliguri were among the top-performing non-metro regions.