From Yaari-dosti Taaza-Maaza to Har Mausam Aam, these Maaza campaigns have always won our hearts.
And this time, Indian Fruit drink brand Maaza has beaten imported beverage, Coke to become the highest sold drink in India.
According to reports, Maaza had reported total sales of Rs 2,826 crore in FY21 in the domestic market, which is higher than the sales of Coke in India.
Maaza's History:
Manufactured from the Coca-Cola Company, Maaza is the premium fruit juice brand that is almost synonymous with juicy mangoes grown in the tropical climate of the Middle East.
Known popularly as the Coca-Cola Man, RJC or Ramesh Chauhan had created the leading soft drinks brand Maaza along with some of the other successful brands namely Limca, Citra, and Thums Up.
In India, currently, Maaza is ranked at No. 3 brand and Limca is the sixth brand in terms of sales volume in the overall beverage category.