Clothing brand Fabindia was massively trolled on social media for choosing to use the term Jashn-e-Riwaaz in their tweet promoting their new collection for Diwali
The tweet by Fabindia was a promotional post depicting models wearing their new Diwali 2021 collection.
The brand was accused of “defacing” the Hindu festival of Diwali. The tweet was described by several sections of social media as “culturally inappropriate”. BJP Yuva Morcha President Tejasvi Surya also slammed the ad in a post on Twitter. Several users also said there was no need to deconstruct the Hindu festival and infuse secularism in it.
The tweet was promptly removed after #BoycottFabIndia started trending on Twitter.
Tweets by several eminent personalities and politicians prompted the clothing brand to take down the tweet quickly.