Pop icon Badshah's recent collaboration with Aastha Gill and Jacqueline Fernandez titled 'Paani Paani' has been setting major milestones since its release.
Within 24 hours of its release, the Saregama original was trending globally on YouTube. It currently has over 250 million views and counting.
As per the latest charts officially released by YouTube, the music video of 'Paani Paani' has scored a hattrick by being the No 1 for three consecutive weeks.
Since the week of its launch the song has been trending across social media platforms and various short video apps such as Moj, Josh & Triller.
The hookstep challenge has got the influencers from different spheres to create engaging content on Instagram Reels and dance covers on YouTube.
The popularity of the song has reached beyond the Indian shores, as the peppy track entered the Billboard Global 200 charts last week and also found a place in the Top 100 Billboard Global Excluding US charts.