According to the Interbrand Best Global Brands 2020 list, Apple has claimed the top spot with a 38% growth in supposed brand value at nearly $323 billion. The tech firm is followed by Amazon, that's seen a 60% rise in brand value to sit at the second spot with around $200 billion. Microsoft has cleaned up the top 3 by pipping Google, with other tech companies like Instagram sitting at #19, YouTube at #30, and video-conferencing service Zoom coming at #100.