Johnson & Johnson replaces centuries-old logo. Know its history and significance

Healthcare giant Johnson & Johnson is doing away with its legacy script logo, replacing the brand’s century-old identity with a sharper version of the symbol.

The famous logo has been around since 1887 and is based on co-founder James Wood Johnson's signature. Marketing experts said the new logo is easier to process.

The new red logo will reflect the company’s shift to “pure play health care company,” the firm’s Vice President said.

As the company shifts focus to pharma products, the branding will be phased out from products like band-aids. It was “one of the longest-used company emblems in the world,” J&J declared in a 2017 website post.

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The signature logo also could be found on bottles of the company's now-discontinued talcum-based baby powder, which generated lawsuits alleging that it caused cancer. J&J has insisted that the powder was safe.

(With AP inputs)