Highlights

  • Meta wants to entice users away from TikTok
  • More creators will be eligible for monetisation opportunities
  • Facebook's Stars tipping system to be accessible to more creators

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Instagram and Facebook to help creators make more money

Content creators on Meta's social platforms will not be charged any commission on their earnings till 2024.

Facebook and Instagram creators will not be required to contribute a portion of their earnings with parent company Meta until 2024.

It must be noted that this is a one year extension of the company’s previous policy. Meta had originally said that income sharing will not begin until 2023.

Creators generate money on Meta platforms through fan memberships, paid events, badges, and other means, so Meta is creating more and more ways for creators to make money to entice them away from TikTok.

Also watch: Apple left out as Meta, Microsoft and others form Metaverse standard body

Zuckerberg also revealed that more creators will be eligible for monetisation opportunities, including as cash prizes for producing successful Reels.

Soon, more Facebook users will have access to the Reels bonus programme, and creators will also be able to monetise Instagram Reels that are cross-posted to Facebook.

Facebook's Stars tipping system would now be accessible to more qualifying artists. Facebook imposes a tax when fans purchase Stars and creators get a penny for each Star they receive. However, fans purchase them for more money.

Additionally, Zuckerberg said that Instagram is testing a marketplace where content producers and marketers seeking partnerships may connect with each other. As you’d expect, this feature sounds remarkably similar to TikTok’s Creator Next feature.

The platform's NFT deployment is also expanding beyond the US, and the functionality will be available on Facebook "soon," beginning with a small set of American users.

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