YouTube reportedly working on Shorts, its rival for TikTok

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YouTube reportedly working on Shorts, its rival for TikTok

Apr 02, 2020 16:24 IST

Google-owned video streaming platform YouTube is reportedly working on developing 'Shorts' as a direct rival to popular chinese video sharing app TikTok. A report from The Information says 'Shorts' will let people upload short video clips to a mobile app, with background music, much like TikTok. The advantage YouTube may reportedly have here is with the music licensed to it thanks to YouTube Music. If the firm was to launch 'Shorts' it would be entering a market dominated by TikTok, which has seen a 125% growth in the last two years with an estimated 800 million monthly active users, as compared to YouTube, that sees around 2 billion.

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