Why Unilever will remove the word 'normal' from beauty, personal care products' packaging | Editorji
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Why Unilever will remove the word 'normal' from beauty, personal care products' packaging

Mar 09, 2021 12:43 IST | By Editorji News Desk

In a bid to become inclusive, consumer goods company Unilever announced that it will get rid of the word 'normal' from the packaging of its personal care and beauty products. It even said that it will do away with digital alterations of body shapes and skin colour of models in its ads, a Reuters report stated. The move comes after the company was slammed for a couple of its advertising campaigns. Last year, it changed the name of its skin-lightening brand from Fair & Lovely to Glow & Lovely. With the new decision, over a hundred Unilever brands will remove 'normal' used to describe hair and skin texture and replace it with terms like 'moisture replenishment' for skin products by March 2022. Unilever said using the term normal made majority of people feel excluded and had a negative impact.

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