There's a new desi meme trend going viral! #JCBKiKhudai has left everyone scratching their head on social media as people have started sharing memes of JCB machinery at work. Turns out, it all started when someone noticed that JCB's excavator videos had millions of views, uncovering an amusing YouTube obsession that no one knew about. Even Sunny Leone joined the meme fest. JCB Machines too, tweeted out thanking people for helping the hashtag trend on Twitter all day, across India.