Fashion search engine Lyst&nbsp;that analyses shopping data from the Internet has released a report marking out the trendiest product in the second quarter of 2020. While impact of coronavirus was felt sharply throughout the quarter, there were some fashion companies that profited with Nike posting a 75% increase in digital sales, making them 30% of total revenue, as per the report. In terms of items, face masks were expectedly&nbsp;the second hottest selling product but the top spot was taken by comfy and breathable Birkenstock sandals. This was followed by more athleisure-oriented trends like a Calvin Klein bralette at number three,&nbsp;Prada's nylon shorts at number six and Nike's tennis skirt at the 10th spot. A pink puff-sleeved cotton dress from H&amp;M also made it to the top 10.&nbsp;

Fashion search engine Lyst that analyses shopping data from the Internet has released a report marking out the trendiest product in the second quarter of 2020. While impact of coronavirus was felt sharply throughout the quarter, there were some fashion companies that profited with Nike posting a 75% increase in digital sales, making them 30% of total revenue, as per the report. In terms of items, face masks were expectedly the second hottest selling product but the top spot was taken by comfy and breathable Birkenstock sandals. This was followed by more athleisure-oriented trends like a Calvin Klein bralette at number three, Prada's nylon shorts at number six and Nike's tennis skirt at the 10th spot. A pink puff-sleeved cotton dress from H&M also made it to the top 10.

Handloom&nbsp;and textiles are the glowing pride of our nation. PM Narendra Modi&nbsp;has urged everyone on National Handloom&nbsp;Day to be 'vocal for handmade' and charge towards the goal of an 'atmanirbhar&nbsp;bharat.' Joining the PM's tune is none other than&nbsp;Minister of Textiles&nbsp;Smriti Irani&nbsp;who took to Instagram&nbsp;to share all the products that come from handlooms&nbsp;-- ranging from clothes and furnishing to masks and wall hangings.
Bollywood&nbsp;celebrities also joined on virtual handloom&nbsp;day celebrations. Priyanka&nbsp;Chopra posted a picture of herself in a jamdani&nbsp;saree&nbsp;asking followers to 'support the weavers and artisans of the textile industry.' Kangana&nbsp;Ranaut&nbsp;posted pictures of herself wearing many&nbsp;sarees and&nbsp;operating a charkha&nbsp;to mark the day. An infamous lover of the five yards, Vidya&nbsp;Balan also posted saree snaps of herself asking fans to 'appreciate the labour of love.'&nbsp;

Celebrations for the 6th edition of the National Handloom Day have gone virtual, in the light of the Covid-19 outbreak.
To mark the occasion, commemorated on the 7th of August every year, the Ministry of Textiles along with the Fashion Design Council of India has launched a virtual campaign in support of weavers.
The week-long initiative aims to highlight the work of these 'quiet warriors', who have suffered a major blow due to the pandemic and to promote India's rich heritage
Union Textiles Minister Smriti Irani took to Twitter and urged people to support the cause of Vocal4Handmade.

Handlooms are the shining pride of our country. The handloom sector is the second largest employer in rural India and represents the diverse richness of our culture. To mark the same, India declared August 7 to be celebrated as National Handloom Day. But why August 7? The day holds great significance in India's history. The Swadeshi Movement was launched on this day back in the year 1905. It was on August 7, 1905 that a formal proclamation of the movement to boycott British products and the revival of local products and processes was declared in Calcutta. The National Handloom Day was announced by the government of India in memory of this day, 100 years later in 2015, and flagged off by Prime Minister Narendra Modi in Chennai with grand celebrations across the country.

National Handloom Day is celebrated every year on the 7th of August, honouring the handloom and handmade sector of India.&nbsp;
Marking the day, Prime Minister Narendra&nbsp;Modi&nbsp;urged the nation to be 'Vocal for Handmade', saluting all those associated with the sector. He complimented their efforts in preserving India's indigenous craft industry and motivated Indians towards an&nbsp;Aatmanirbhar Bharat.
It is equally important to spread awareness about these various crafts that India specialises in, besides just making and manufacturing them .

Handlooms are woven deeply into India's cultural and economic fabric. The sector employs over 43 lakh workers, making it the second largest employment generator in rural India, after agriculture. Almost 95% of the world's hand-woven fabrics are made in India. The government has been actively promoting handlooms in the last few years as a way to empower cottage industries and showcase the nation's diverse culture on a global platform. Here are some designers working in this direction and making India's 'glocal' handloom dream come true.&nbsp;
Renowned textile designer Gaurang Shah's love affair with Jamdani is like no other. The self-taught weaver has proved that there is no pattern, texture or colour that cannot be produced using Bengal's jamdani weave.
Delhi-based Gaurav Jai Gupta works with Merino wool and chanderi, intermixing metals like steel and copper with silk giving the fabric a modern appeal.
If linen is on your mind, look no further than Anavila Misra's linen sarees. While the designer works with several other hand-woven materials, it is her linen pieces that have become a staple.
One of India's most successful designer when it comes to retail volumes, Anita Dongre's new brand Grassroots uses artisanal weaves to make silhouettes that are fit for a modern woman's wardrobe.
From Suket Dhir's cool summer wools, Samant Chauhan's new-age Bhagalpur silk creations to brands like Eleven Eleven, Ekaya Banaras and Sanjay Garg's Raw Mango &ndash; desi designers have made it their mission to reinvent traditional textiles and keep the handloom sector alive.

Instead of its usual parade of fashion models,&nbsp;British Vogue has featured&nbsp;20 activists in a special fold-out cover, photographed in black and white, on the cover of its&nbsp;celebrated September Issue, calling them 'the new heroes.'&nbsp;
Footballer and anti-child poverty campaigner Marcus Rashford along with model and activist Adwoa Aboah&nbsp;front the cover,&nbsp;photographed by Misan Harriman. Harriman&nbsp;is incidentally the first Black male photographer to shoot any cover of British Vogue in its 104-year history.
Inside, the magazine features 40 changemakers&nbsp;including&nbsp;Patrisse Cullors, co-founder of Black Lives Matter, model and activist Munroe Bergdorf,&nbsp;actor and activist Riz Ahmed and broadcaster Clara Amfo.&nbsp;
This year all 26 international editions&nbsp;Vogues&nbsp;are dedicating their issues to the theme of 'hope.'

Promoting her latest flick Shakuntala&nbsp;Devi, actor Vidya&nbsp;Balan&nbsp;has been showing off the entire 5 yards in all its magnificent glory. For&nbsp;Balan, who loves her silk&nbsp;sarees, this round of promotions is no different. But there is one particular saree&nbsp;style catching the eye of many for its interesting pallu. Designed by Studio Medium, Balan&nbsp;wore a&nbsp;handwoven silk saree with a shibori sleeve designed to keep your hands free! Studio Medium's&nbsp;fun twist on the traditional ensemble was also opted by&nbsp;Dia&nbsp;Mirza&nbsp;earlier this year, who wore the same saree in an emerald green colour!&nbsp;

In a possible sustainability lesson for fellow food chains, Chipotle&nbsp;has announced that it will employ used&nbsp;avocado pits that would otherwise go to waste to dye clothes, bags and more!
The company is launching a fashion line called&nbsp;Chipotle Goods, which will include 'responsibly sourced' apparel made with organic cotton and other merchandise. The Mexican food chain&nbsp;said that&nbsp;nearly 300 million avocado pits go to waste across its restaurants every year. But now Chipotle&nbsp;will&nbsp;upcycle&nbsp;leftover pits to make&nbsp;sustainable, plant-based dye varying in colour, that ultimately results in one-of-a-kind apparel and accessories for the brand.&nbsp;

Rakhi&nbsp;celebrations may have gone virtual this year, thanks to a global pandemic, but that doesn't mean you can't make a fashion statement.
If you're looking to add an ounce of glam to Raksha&nbsp;Bandhan&nbsp;festivities, here are some easy ideas to give your sari&nbsp;a makeover
#Quintessential white shirt There's nothing a white shirt can't fix! Ditch the traditional blouse and replace it with a white shirt of your choice - the comfort is unmatched.
# Pair your sari&nbsp;with a belt Accentuate your waistline by pairing your saree&nbsp;with a belt, to get a cleaner drape. This celebrity-approved trend is tried and tested.
&nbsp;#Notch up your accessory game This one is a no-fuss outfit. Pair your sari with a dhoti and some jhumkas or a statement neckpiece&nbsp;to style&nbsp;your look.
#Have fusion fun with a pant sari You can drape the sari with cigarette pants for a trendy pant-sari look! The style has been rocked by many designers and celebrities.&nbsp;It can be a go to look if comfort is what you're looking for.

American singer, performer and possibly the queen of visual storytelling in the music business,&nbsp;Beyonc&eacute;&nbsp;has released her highly anticipated Black Is King.
As expected, the album is a celebration of Black culture, featuring countless high-fashion looks. In the 90-minute visual album that is out on Disney+,&nbsp;Beyonc&eacute;&nbsp;has worn a matching cow print set from Burberry, a leopard print bodysuit from Valentino, a moon print bodysuit from Marine Serre.
Apart from popular design houses, she also wore some stand-out pieces from African designers -- a graphic, structured jacket with gold hardware from&nbsp;C&ocirc;te d&rsquo;Ivoire, a teal lace and silk trench/dress from Nigeria's&nbsp;5:31 J&eacute;r&ocirc;me. The Grammy award-winning artist was dressed by her long-time stylist Zerina&nbsp;Akers&nbsp;for the entire film.&nbsp;

A handbag from the French luxury brand&nbsp;Herm&egrave;s, called the Birkin&nbsp;set the world record for the most expensive handbag at an auction on Wednesday. The bag was sold for a total of &pound;230,000 ($300,000) by Christie's in an online auction. Made in 2016, the rare Herm&egrave;s Diamond Himalaya Birkin 25 bag is made with the skin of the Niloticus crocodile found in Africa and is covered in 18k white gold and diamond hardware.&nbsp;
This was the first-ever Herm&egrave;s Diamond Himalaya Birkin offered in an online sale and created a record for the highest price ever achieved for a handbag in an online auction.&nbsp;The buyer remains anonymous.&nbsp;

Famed Japanese fashion designed Kansai Yamamoto has passed away at the age of 76. According to a statement released on his label's official Instagram account, he passed away on the 21st of July after a battle with Myeloid Leukemia. He made his debut in 1971 as the first Japanese designer to organise a fashion show in London. He was best-known for dressing late singer-songwriter David Bowie.

The face mask has become the most trending accessory of the year! Models walked the runway at the Seoul Fashion Show, flaunting a colourful range of face masks.&nbsp;Lim Yeon-hee, the chief organizer of show, shared that she hoped to create a cheerful vibe amid the Covid-19 pandemic. She added that while cultural, art and sports activities&nbsp;have been hit, we should all work together to overcome the crisis.&nbsp;

83-year-old Wan-Ji and his wife 84-year-old Sho-Er from Taiwan are making headlines for their great fashion sense. The couple runs a laundry shop and they model in clothes forgotten by customers. Some of the clothes are decades old, but who said old clothes can't look good? They have an Instagram page and their followers are only growing day by day. They often even remind people to pick up their clothes from the laundry on social media or they would just serve as perfect modelling attires for the couple!&nbsp;

French fashion house Dior took its cruise runway show to Italy.&nbsp;
Creative director Maria Grazia Chiuri&nbsp;presented the show in her childhood hometown of Lecce&nbsp;with an audience of less than 80, comprising mostly of Chiuri's friends and family as well as local artists and their relatives. Models walked past an elaborate installation of coloured lights, typical of a street festival in the southern Puglia region.&nbsp;The collection included fabrics from the Constantine textile laboratory, an association of women in the town of Uggiano La Chiesa who maintain a lace-making tradition.&nbsp;

Creative Director&nbsp;Pierpaolo Piccioli presented a live stream&nbsp;performance to showcase Valentino's fall 2020 couture collection Tuesday in Rome.
The show, called "The Performance: of Grace and Light,"&nbsp;&nbsp;took place at Cinecitt&agrave; film studio and included a small, socially distant audience.&nbsp;
The show featured 15 gowns, all pristine white except for one with silver fringes, with feathers, ruffles, chiffon and taffeta. In a spellbinding twist, the gowns were made in&nbsp;disproportionate&nbsp;lengths with&nbsp;some measuring up to five metres.

An Israeli court convicted top model Bar Refaeli on Monday on four counts of tax offences, capping a prolonged tax evasion case against her and her family. 35-year-old Refaeli and her mother confessed to offences of evading paying taxes on income nearing $10 million. According to the plea bargain agreement, Refaeli is to serve nine months of community service while her mother will be sent to prison for 16 months. The two are also ordered to pay a $1.5 million fine on top of millions of back taxes owed to the state.&nbsp;Israeli tax law determines residency primarily upon whether the person spent most of the calendar year in Israel.&nbsp;Refaeli claimed that she hadn't and therefore did not have to declare her worldwide income for certain years but the prosecutors rejected her claim.&nbsp;

Brazilian supermodel, environmental activist and author&nbsp;Gisele B&uuml;ndchen turns 40 on July 20 this year. To mark the milestone,&nbsp;B&uuml;ndchen&nbsp;announced on Instagram&nbsp;that she will be planting 40,000 trees. The model said she feels like 'a whole new chapter of her life is starting, and wanted to celebrate it in a meaningful way.'&nbsp;
She has also asked all her friends and family to turn their gifts into tree planting efforts. The model invites her fans to join her in Amazon reforestation effort through a website where they can send their own donations.&nbsp;

Queen Elizabeth II's granddaughter, Princess Beatrice stunned in a vintage gown loaned to her by her grandmother at her secret wedding to real estate developer Edoardo Mapelli Mozzi on the 17th of July. Official photographs of the private&nbsp;ceremony, held at the Royal Chapel of All Saint in Windsor, were released later by the Buckingham Palace. The ivory taffeta dress by British designer Norman Hartnell&nbsp;was paired with the Queen Mary tiara. The&nbsp;diamond tiara was worn by the Queen on her wedding day back in 1947. The daughter of Prince Andrew and his former wife Sarah Ferguson, princess Beatrice had planned to get married in May but the pandemic postponed the ceremony.

Search engine Lyst&nbsp;shares the hottest products that people bought in 2020 Q2

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What were the hottest fashion trends of pandemic-ridden spring 2020?

Jul 31, 2020 14:21 IST

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