These homegrown platforms claim to host products only from brands that have been pre-vetted for their claims. 

Sustainable shopping made easy: 3 online platforms for all your fashion needs

These&nbsp;homegrown platforms claim to host products only from brands that have been pre-vetted for their&nbsp;claims.

The fashion industry is notorious for its high carbon emissions.&nbsp;And&nbsp;more and more consumers are starting to&nbsp;understand&nbsp;the&nbsp;impact of their shopping habits on the environment.&nbsp;&nbsp;
This awareness has also pushed us&nbsp;to invest in clothing made by local, ethical and sustainable brands.&nbsp;But it can be hard to verify the claims made by fashion brands.
SEE MORE&nbsp;<a href="https://www.editorji.com/lifestyle-news/homegrown-athleisure-brands-that-have-taken-the-sustainable-route-1618246825977">Homegrown athleisure brands that have taken the sustainable route&nbsp;</a>
Luckily, there are several Indian shopping platforms that are now trying to take the guesswork out of sustainable fashion shopping.&nbsp;These&nbsp;homegrown platforms claim to host products only from brands that have been pre-vetted for their&nbsp;claims.&nbsp;
Let&rsquo;s take a look at some of these specially&nbsp;curated&nbsp;online&nbsp;fashion shops.&nbsp;
IN-D.CO
A multi-brand platform for unique&nbsp;everyday&nbsp;clothing, In-d.co&nbsp;hosts&nbsp;independent brands from across India, each picked for design, ethics and transparency. You can shop for d&eacute;cor,&nbsp;accessories as well as clothing from local brands highlighting regional crafts.&nbsp;&nbsp;
CICA INDIA
With a primary focus on ethical fashion,&nbsp;Cica&nbsp;India calls itself an online concept store for&nbsp;home-grown brands that produce environmentally responsible products.&nbsp;Apart from men&rsquo;s and women&rsquo;s clothing,&nbsp;Cica&nbsp;also stocks furniture and skincare brands.&nbsp;&nbsp;
IKKIVI
A curated platform for ethical and sustainable brands,&nbsp;Ikkivi&nbsp;is your one-stop-shop for organic, fair trade, minimal waste, and&nbsp;vegan fashion and accessory brands from India.&nbsp;Ikkivi&nbsp;also recently launched an&nbsp;initiative to&nbsp;provide 2XS to 5XL sizing at no added cost&nbsp;to promote inclusive sizing.&nbsp;&nbsp;
SEE MORE&nbsp;<a href="https://www.editorji.com/lifestyle-news/no-renting-clothes-will-not-solve-fashion-s-sustainability-problems-here-s-why-1626768815662">No, renting clothes will not solve fashion&rsquo;s sustainability problems. Here&rsquo;s why</a>

Derived from the word Khaddar, Khadi has a rich history and a bright future. From being a fabric of freedom it has now become Haute Couture.

How Khadi went from being the 'Fabric of Freedom' to 'Haute Couture'

Derived from the word Khaddar, Khadi&nbsp;has a rich history and a bright future. From being a fabric of freedom, it is now counted as&nbsp;Haute&nbsp;Couture.

Known to have been donned by both Nehru and Gandhi, Khadi&nbsp;is part&nbsp;of a strong textile history of India. And at present, it is the most sought after and celebrated fabric in the fashion industry.&nbsp;&nbsp;
<h2>What is Khadi?</h2>
Khadi&nbsp;is a coarse&nbsp;handspun&nbsp;and hand-woven fabric made from natural fibres.&nbsp;Derived from the word Khaddar, the making of Khadi involves converting fibre into yarn using spinning wheels. Made from cotton, silk and wool it can keep you warm in winters and cool in summers.&nbsp;
<h2>Evolution of Khadi</h2>
Khadi's evolution dates back to India's freedom struggle when Mahatma Gandhi revived the fabric and turned it into a powerful political tool against the British Raj. Gandhi with his chakra encouraged the use of the fabric "Made in India," as an effort to improve the socio-economic conditions and make way for self-sustenance.&nbsp;A symbol of the Swadeshi movement, self-reliance and self-respect, the revival of Khadi&nbsp;helped pave India's path to liberation.&nbsp;
Khadi has a rich history and a promising future.&nbsp;From being a "fabric of freedom" it has now made a transition into a "fashion statement." Even big labels such as&nbsp;Sabyasachi&nbsp;have their eyes glued on Khadi.&nbsp;
Also Watch:&nbsp;<a href="https://www.editorji.com/story/rina-dhaka-ritu-beri-showcase-garbs-at-khadi-fashion-show-in-lucknow-1611556103304" target="_blank">Rina Dhaka, Ritu Beri showcase garbs at Khadi Fashion Show in Lucknow</a>
The fashion landscape is seeing&nbsp;designers who&nbsp;have been quick at adopting&nbsp;the intricate weaves of khadi&nbsp;in the form of shirts, bridal lehengas&nbsp;and even&nbsp;sarees.&nbsp;
<h3>11.11 / eleven eleven</h3>
Known for its use of indigenous cotton, Eleven Eleven label uses heritage techniques such as hand spinning. Founded by&nbsp;Shani Himanshu and Mia Morikawa, the designers&nbsp;work closely with local Indian artisans. Available all over the world, the label has its roots in Khadi.&nbsp;
<h3>Anju&nbsp;Modi</h3>
Founded by designer Anju&nbsp;Modi, the foundation for her design lies in her love for Indian craft and textile. Using techniques&nbsp;she has worked closely with khadi.&nbsp;
<h3>Khanijo</h3>
From jumpsuits to trousers, Khanijo&nbsp;has a wide range of Khadi&nbsp;products to offer. Established by&nbsp;Gaurav Khanijo, the label taps into style while keeping the Indian&nbsp;heritage alive.&nbsp;
Also Watch:&nbsp;<a href="https://www.editorji.com/story/fashion-designer-in-lucknow-makes-khadi-clothes-for-ramlalla-1613464132142" target="_blank">Fashion designer in Lucknow makes khadi clothes for Ramlalla</a>
The list is never-ending! Today khadi&nbsp;is more of a sustainable luxury supplied by numerous designers, and this in the process has helped save the age-old craft from dying.
Also Watch:&nbsp;<a href="https://www.editorji.com/story/a-first-for-india-khadi-fabric-footwear-launched-by-kvic-1603351412267">&nbsp;A first for India: Khadi fabric footwear launched by KVIC</a>

From Beeple to Big B, the concept of unique non-replaceable digital tokens is the hottest new way of buying and selling things in the digital realm.

Top NFT fashion marketplaces to buy digital clothes for Metaverse avatars

Would you pay tens of thousands&nbsp;of bucks&nbsp;to buy clothes that you could&nbsp;never wear in real life?

Explained | Inside the world of fashion NFTs & where to buy them

NFTs are the hottest new way of buying &amp; selling things online
D&amp;G auctioning NFTs&nbsp;of 9 digital &amp; physical couture pieces
Digital-only brands are the true leaders of the&nbsp;NFT&nbsp;fashion world
RTFKT&nbsp;has sold fashion goods worth over $4.5 million
<h3>FULL-SCREEN TEXT:&nbsp; NFT&nbsp;fashion marketplaces to upgrade your Metaverse&nbsp;look</h3>
DressX&nbsp;sells designer digital clothes as both AR &amp;&nbsp;NFT&nbsp;pieces
Metajuku&nbsp;is&nbsp;a virtual shopping district located in&nbsp;a digital Metaverse
A virtual&nbsp;mall with&nbsp;stores&nbsp;by digital brands and 3D designers
The Dematerialised is a web3 marketplace for verified fashion assets
Products built on LUKSO&nbsp;and designed by popular digital brands

Digital-only fashion brands with no&nbsp;physical presence are the real leaders of the wearable&nbsp;NFT market.

Would you pay tens of thousands&nbsp;of bucks&nbsp;to buy clothes that you could&nbsp;never wear in real life?&nbsp;&nbsp;
Well, you might not,&nbsp;but there are plenty who will and are paying big bucks for digital-only garments and accessories.&nbsp;This&nbsp;is&nbsp;the&nbsp;world of wearable non-fungible tokens or NFTs.
SEE MORE <a href="https://www.editorji.com/story/from-tesla-s-technoking-to-the-twitter-boss-what-s-the-buzz-about-nfts-1615894471885">What's the buzz about NFTs?</a>
From&nbsp;Beeple&nbsp;to <a href="https://www.editorji.com/story/amitabh-bachchan-launches-nft-collection-first-indian-actor-to-do-so-1630413596548">Big B</a>, the concept of&nbsp;unique non-replaceable digital tokens is the hottest new&nbsp;way of buying and selling things in the digital realm.&nbsp;
No strangers to sales, fashion brands and designers are&nbsp;jumping&nbsp;in to&nbsp;cash in on the wave.&nbsp;
Italian fashion label Gucci auctioned off its first NFT, a fashion film, for $20,000&nbsp;earlier this year.&nbsp;British fashion house Burberry created a character capsule&nbsp;of NFTs in partnership with Mythical Games&nbsp;that was sold for&nbsp; $400,000 as in-game purchases to&nbsp;Blankos&nbsp;Block Party players.
SEE MORE&nbsp;<a href="https://www.editorji.com/story/nft-luxe-you-can-buy-gucci-s-new-sneakers-for-870-but-you-can-t-wear-them-1616067392668">You can buy Gucci's new sneakers for ₹870 but you can't wear them</a>
Now, Italian luxury brand Dolce &amp; Gabbana&nbsp;is blending the digital with the physical for a high-fashion NFT drop.&nbsp;With&nbsp;nine NFTs, D&amp;G is auctioning&nbsp;a couture collection that&nbsp;features&nbsp;digital versions&nbsp;of real garments&nbsp;for your&nbsp;Metaverse&nbsp;wardrobe as well as five physical pieces that you can wear IRL.&nbsp;The auction will&nbsp;be run&nbsp;on&nbsp;UNXD.com,&nbsp;which&nbsp;calls itself a&nbsp;curated marketplace for digital&nbsp;culture.
But these luxury brands are far from the only crypto fashion sellers. In fact,&nbsp;new age digital-only fashion brands with basically no&nbsp;physical presence are the real leaders of this market.&nbsp;One such brand&nbsp;RTFKT has sold digital goods worth over $4.5 million and&nbsp;recently raised&nbsp;$8 million in funding.
If you&rsquo;re&nbsp;looking for some fashionable swag for&nbsp;your&nbsp;digital avatar, here are some digital&nbsp;fashion marketplaces!
DressX
With the tagline &lsquo;don&rsquo;t shop less, shop digital,&rsquo;&nbsp;DressX&nbsp;retails digital clothes designed&nbsp;in-house and&nbsp;by&nbsp;various&nbsp;brands.&nbsp;DressX&nbsp;has now partnered with crypto.com to add limited-edition drops or NFT items to its offering as well.
Metajuku&nbsp;
Inspired by Tokyo&rsquo;s Harajuku,&nbsp;Metajuku&nbsp;is a virtual shopping district located in&nbsp;a digital Metaverse called&nbsp;Decentraland. It's basically a virtual mall with&nbsp;stores&nbsp;from well-known digital brands and 3D designers. And get this,&nbsp;DressX&nbsp;is&nbsp;also a&nbsp;virtual&nbsp;tenant&nbsp;in&nbsp;Metajuku!&nbsp;
The Dematerialised
The Dematerialised is a Web3 marketplace for authenticated fashion assets.&nbsp;Items on the platform are built on the LUKSO blockchain and so far, they have launched pieces by&nbsp;hot digital brands like&nbsp;ARTFKT,&nbsp;The Fabricant and Tribute among others.&nbsp;&nbsp;
All in all, these marketplaces are just the tip of the NFT iceberg&nbsp;with new shops cropping up every day.&nbsp;
So, will this collectors craving boom or die away? Only time can tell.
SEE MORE&nbsp;<a href="https://www.editorji.com/story/adding-to-the-blockchain-buzz-wazirx-launches-india-s-first-digital-nft-platform-1622542682882">WazirX launches India's first digital NFT platform</a>

Over 2 million people searching for denim jeans every week, according to data intelligence firm Trendalytics. 

Denim Trends: More shoppers are searching for jeans than loungewear

After more than a year spent in&nbsp;pyjamas, people are ready to put on their&nbsp;trusted&nbsp;pair of&nbsp;denim&nbsp;jeans&nbsp;again

Back at it! More shoppers are searching for jeans than loungewear, data shows

Online&nbsp;searches for jeans are up 33% since the same time last year
2 million people searching for denim jeans every week:&nbsp;Trendalytics
Weekly search trends for comfortable styles remains 1 million
The market for denim is projected to reach&nbsp;$26 billion&nbsp;by 2026
People are&nbsp;edging towards&nbsp;loose fits and wider silhouettes
High-waisted&nbsp;&amp; straight fits make up most of the recent sell-outs
Colourful denims in Vogue: purple jeans are the hot favourite
Green, pink, red &amp; yellow denims are also under the top searches

Over 2 million people searching&nbsp;for denim jeans&nbsp;every week, according to data intelligence firm&nbsp;Trendalytics.

After more than a year spent in&nbsp;pyjamas, people are ready to put on their&nbsp;trusted&nbsp;pair of&nbsp;denim&nbsp;jeans&nbsp;again.&nbsp;Online searches for jeans are up 33 per cent since the same time last year with&nbsp;2 million people searching&nbsp;for jeans&nbsp;every week, as per data from&nbsp;data&nbsp;firm&nbsp;Trendalytics.&nbsp;&nbsp;
In contrast, the weekly search trends for comfy items like&nbsp;leggings, sweatpants and joggers remain&nbsp;well below&nbsp;a million.&nbsp;&nbsp;
In fact, the market for denim&nbsp;is set to get bigger than ever&nbsp;and is expected to&nbsp;reach&nbsp;$26 billion&nbsp;by 2026, according to market intelligence firm EDITED.&nbsp;
While the demand for skinny&nbsp;jeans is far from over, people are&nbsp;edging towards&nbsp;loose fits and wider silhouettes.&nbsp;And the new staples&nbsp;are high-waisted jeans at 36 per cent of sell-outs and&nbsp;straight fit jeans&nbsp;making up 20 per cent of recent&nbsp;sell-outs.&nbsp;
Another, more trending jean style having a moment are colourful denims.&nbsp;And the&nbsp;trendiest&nbsp;colour to shop is purple&nbsp;making up 42 per cent of all coloured denim searches. Apart from the all-time favourite&nbsp;black, the most popular colours for denim as per data are green, pink, red and yellow.&nbsp;
So, whether you like them relaxed, straight or skinny, there's a denim jean somewhere&nbsp;with your name on it.&nbsp;
SEE MORE <a href="https://www.editorji.com/story/women-embrace-ripped-jeans-online-a-little-history-behind-the-distressed-fashion-trend-1616130173813">The history behind the distressed denim jeans trend</a>

From stacks of rings to swirly necklaces, jewellery brands are blurring the lines between their men and women’s collections

5 homegrown jewellery brands shaking up gender norms in style

From stacks of rings to swirly necklaces, jewellery brands are blurring the lines between their men and women&rsquo;s collections

5 new age jewellery brands shaking up gender norms
KIRI&nbsp;KIRI
Nailing minimalism, Kiri&nbsp;Kiri&nbsp;makes dainty necklaces with birthstones
STUDIO LOVE LETTER
Their colourful beaded&nbsp;necklaces are made with recycled materials
THE OLIO&nbsp;STORIES
The jewellery is&nbsp;filled with&nbsp;culture-heavy details&nbsp;and elements
EURUMME
Emphasis on imperfectness gives their pieces an organic feel
MELT
A minimal&nbsp;take on modern jewels for easy-to-style pieces&nbsp;

One of the most uniquely personal pieces in anyone&rsquo;s wardrobe, jewellery is a great way to express your mood. From stacks of rings to swirly necklaces, men have always embraced jewellery in India.&nbsp;
And now&nbsp;jewellery brands are blurring the lines between their men and women&rsquo;s collections. Here are five new age jewellery makers&nbsp;who are shaking up gender norms.&nbsp;&nbsp;
KIRI&nbsp;KIRI&nbsp;
Specialising in crystal jewellery, Kiri Kiri&rsquo;s birthstone and lunar pendants are minimalism at its best.&nbsp;You can find dainty necklaces in Opal, Amethyst and more!&nbsp;&nbsp;
STUDIO LOVE LETTER&nbsp;
A little DIY and&nbsp;a lot of &lsquo;90s nostalgia sum up the vibe of Studio Love Letter.&nbsp;Their&nbsp;colourful&nbsp;beaded necklaces are made with recycled plastic,&nbsp;recycled glass, and freshwater pearls.&nbsp;&nbsp;
THE OLIO STORIES&nbsp;
Big on heritage-inspired motifs, The Olio Stories&rsquo; jewellery is&nbsp;filled with&nbsp;culture-heavy details&nbsp;and elements.&nbsp;It will be tough to not make a statement in these&nbsp;heirloom-style&nbsp;pieces.&nbsp;&nbsp;
EURUMME&nbsp;
Eurumme&nbsp;puts gender fluidity at the heart of its design process. With an emphasis on imperfectness,&nbsp;their collections have a raw and almost&nbsp;organic feel about them.&nbsp;&nbsp;
MELT&nbsp;
Subtle yet significant, Melt&rsquo;s jewellery is a&nbsp;minimal&nbsp;take on modern jewels.&nbsp;Calling themselves jewellery for living in, Melt&nbsp;says their pieces are easy-to-style and very versatile.&nbsp;&nbsp;

With flirty barrette clips, shiny headpieces, and statement headbands – there are several ways to take on this maximalist fashion trend.

Fashion Tips: Hair accessories are the biggest post-pandemic fashion trend

With&nbsp;flirty barrette clips, shiny headpieces, and statement headbands&nbsp;&ndash; there&nbsp;are several ways to take on this trend. Here are some fun ways to try it!

Hair me out! Flirty hair accessories are a big post-pandemic fashion trend

The joy of dressing up is slowly creeping back into our lives!
Ornate hair accessories are&nbsp;becoming a popular fashion trend
Some fun ways to take on the flirty hair accessory trend
Decorate your hair with pearls: pearl crowns, barrettes or weaves
Throwback to the '90s with moody or elegant bejewelled&nbsp;barettes
Keep things au natural&nbsp;with floral crowns, headbands or pins

With&nbsp;flirty barrette clips, shiny headpieces, and statement headbands&nbsp;&ndash; there&nbsp;are several ways to take on this maximalist&nbsp;fashion trend.

After more than a year spent indoors wearing raggedy old t-shirts and pyjamas,&nbsp;the&nbsp;joy&nbsp;of&nbsp;dressing up is slowly&nbsp;but surely making its way back&nbsp;into our lives.&nbsp;
From&nbsp;the popularity of period dramas like&nbsp;Bridgerton&nbsp;and Pursuit of Love&nbsp;to&nbsp;just some nostalgia for the &lsquo;good&nbsp;ol&rsquo; days&rsquo;,&nbsp;designers are&nbsp;betting big on&nbsp;ornate hair accessories.&nbsp;
With&nbsp;flirty barrette clips, shiny headpieces, and statement headbands&nbsp;&ndash; there&nbsp;are several ways to take on this trend. Here are some fun ways to try it!
Pretty Pearls:&nbsp;Take inspiration from designer Simone Rocha&rsquo;s pear-encrusted parade of decorated hair.&nbsp;Lean crowns, hair clips, headbands&nbsp;or weaves &ndash; pearls look good in everything!&nbsp;
Bejewelled:&nbsp;Hark back to the &lsquo;90s with bejewelled hair clips. Barrettes that feature tiny one-word messages are&nbsp;a big mood but elegant gold clips also do the trick.&nbsp;
Fairly Floral: If you want something more au naturale, then&nbsp;Rodarte&rsquo;s&nbsp;flower crowns,&nbsp;headbands or just flowers tucked behind the ear are also a fun look to try.
SEE MORE&nbsp;<a href="https://www.editorji.com/story/this-retro-floral-trend-is-a-throwback-to-the-70s-1618490285791">This retro floral trend is a throwback to the &lsquo;70s!</a>

As India celebrates 75 years of Independence from the British Raj, let’s go through the changing fashion tastes of free Indians over the last seven decades.

Independence Day 2021: History & evolution of Indian fashion from 1960s to 2010s

As India celebrates more than seven decades of Independence from the British Raj, let&rsquo;s go through the changing fashion tastes of free Indians over the last seven decades.

India@75 | Evolution of Indian fashion through the decades: 1960s to 2010s

///Simplicity of the &lsquo;50s
Patriotism-filled 1950 were all about hand-spun textiles
Fashion was largely functional with hints of European influences
///Colourful spirit of the &lsquo;60s
Top trends:&nbsp;body-hugging churidar suits, shorter blouses &amp; lots of colour
Poufy hairdos, winged eyeliner and the&nbsp;Sadhna cut were popular
///Hippie trippy vibe of the &lsquo;70s
Hipster-heavy 1970s dubbed the 'decade of decadence'&nbsp;
Top trends: bell-bottoms, cropped shirts, oversized glasses, polka dots
///Vivid creativity of the &lsquo;80s
Top trends: blingy ornaments,&nbsp;shoulder pads, gaudy colours,&nbsp;unruly hair
Birthed India's first-gen&nbsp;fashion designers: Rohit&nbsp;Khosla, Satya&nbsp;Paul
Bhanu&nbsp;Adhaiya won's&nbsp;India's first Costume Oscar for Gandhi
///Cool girls &amp; boys of the &lsquo;90s
The era of cult films and Indipop&nbsp;music, 1950s trends remain a hit
Top trends:&nbsp;denim, crop tops, chokers, overalls, chiffon sarees, big&nbsp;shirts
///Fashion forward face of the &lsquo;00s
International brands opened up their shops in India
Kareena's&nbsp;characters Poo&nbsp;and Geet&nbsp;became iconic for fashion
Top trends: super-fitted tube tops, micro-minis and desi&nbsp;fusion
///Comfortable mood of the &lsquo;10s
The decade of social media and influencer-driven fashion trends
Top trends:&nbsp;micro bags, sheer tops, sweatshirts, cycling shorts
The next decade? More inclusive &amp; big on tech advancements

Independence Day 2021:&nbsp;What we choose to wear every day says far more about our culture than we realise. Just like our politics, occupations and way of life, our clothing styles have also evolved over the years.
As India celebrates more than seven decades of Independence from the British Raj, let&rsquo;s go through the changing fashion tastes of free Indians over the last seven decades.
SEE MORE <a href="https://www.editorji.com/story/tiranga-style-the-colours-indian-film-stars-love-to-flaunt-1597392406097">Tiranga Style: the colours Indian film stars love to flaunt</a>
Simplicity of the &lsquo;50s
Consumed by the fresh scent of freedom, the 1950s had a strong flavour of patriotism. The hand-spun khadi symbolised the swadeshi movement. Cloth sarees draped in different styles or simple salwar suits dominated the scene.
The fashion was largely functional and hints of European influences, especially in menswear, could also be observed. Women like Maharani Gayatri Devi, and Hindi cinema&rsquo;s Nargis, Nutan, Suraiya and Meena Kumari were the fashion icons of this era.
Colourful spirit of the &lsquo;60s
The 1960s was the decade that brought us Madhubala&rsquo;s Anarkali suit and the tiered orange saree on Mumtaz. Moving into a new decade, women&rsquo;s clothing became more fashionable and everyone embraced bright colours and prints.&nbsp;
With body-hugging churidar suits, shorter blouses and a hint of skin on display, the &lsquo;60s were also big on embracing curves. Not to forget, the poufy hairdos, winged eyeliner and the uber-popular Sadhna cut were also from this decade.
Hippie trippy vibe of the &lsquo;70s
Dubbed the &lsquo;decade of decadence&rsquo;, the 1970s were huge for fashion. The decade gave us Dimple Kapadia's iconic polka-dotted blouse in Bobby, Zeenat Aman's hippie look from Hare Rama Hare Krishna, Parveen Babi&rsquo;s scant bikini and Helen&rsquo;s iconic Cabaret feathers. Bell-bottoms, cropped shirts, oversized glasses, platform heels and polka dots were just some of the most memorable trends from this era.
Vivid creativity of the &lsquo;80s
The 1980s were all about the over the top (or OTT) vibe. Blingy ornamentation, big shoulder pads, gaudy colours, metallics, unruly hair and leg warmers &ndash; there was a lot happening in this decade. But this decade also birthed the first generation of Indian fashion designers like Rohit Khosla and Satya Paul.
Bhanu Athaiya won India&rsquo;s first and only Oscar for costume design in 1983 and the National Institute of Fashion Technology was set up in 1986. In Bollywood, Sri Devi and Rekha were the heroines leading the fashion scene.
SEE MORE&nbsp;<a href="https://www.editorji.com/story/try-this-simple-tri-colour-make-up-this-independence-day-1597338975925">Try this simple tri-colour make-up this Independence Day!</a>
Cool girls &amp; boys of the &lsquo;90s
The decade that birthed Indipop stars like Alisha Chinai and cult films like Kuch Kuch Hota Hai and Dil Toh Pagal Hai, the 1990s created trends that are still big today. From denim shirts, crop tops, chokers, co-ordinates and overalls to chiffon sarees and oversized shirts, we saw it all in the &lsquo;90s. And leading ladies like Karisma Kapoor, Madhuri Dixit and Kajol, often styled by Manish Malhotra, became the style icons of this period.
Fashion forward face of the &lsquo;00s
The aughts or the 2000s saw many international fashion brands opening up stores in India. Sporting the latest styles and trends was no longer limited to people who had connections abroad. Following in her sister&rsquo;s footsteps, Kareena Kapoor warmed things up with characters like Poo and Jab We Met&rsquo;s Geet.
Super-fitted pieces like tube tops and micro-minis as well as desi fusion outfits defined this overtly sexy&nbsp;decade.
Comfortable mood of the &lsquo;10s
Moving on to the most recent period, the 2010s gave us social media and influencers! We slowly said goodbye to super sexy clothes and welcomed athleisure with open arms. The focus shifted away from celebrity trends and street style gained more steam.
Micro bags, sheer tops, oversized sweatshirts and cycling shorts were the viral trends from the period. Bloggers and Instagram-famous supermodels were the biggest trendsetters.
As the last decade comes to a close amidst a full-blown pandemic, the focus remains on comfort and clothes that look good on social media. The next decade in fashion is poised to be more inclusive and focussed on technological advancements such as smart fabrics and digital-only clothes.

Independence Day 2021: To celebrate the 75th Independence Day, you can don the tricolour without ruffling any feathers. We'll tell you how!  

Independence Day 2021: Ways to wear our tricolour on 15th August without breaking the law

India@75: Here's how you can wear the three colours of the National Flag without asking&nbsp;for trouble.&nbsp;

India@75: Donning the 'Tricolour' colours without breaking the law

We Indians love to wear our hearts on our sleeves and during Independence Day, when our hearts are filled with the spirit of patriotism, wearing the tricolours (of the National Flag) on our sleeves (literally) does make sense, right?
But, back in 2017, when actor Priyanka Chopra chose to wear a tricolour scarf to celebrate her love for the nation, she was brutally trolled on the Internet. So what lead to such online criticism? What does the law say about wearing the three colours as a part of our outfit?
(((BYTE)))&nbsp;
In 2020, after the onset of the COVID-19 pandemic and the corresponding usage of masks, people started selling and wearing tricolour masks around Independence Day. This was greatly opposed by the Indian policymakers as it was considered a brazen disrespect for the National Flag and consequently such masks were banned across the country.
So, before choosing your Independence Day outfit this year, remember that while it is not entirely illegal to wear the tricolours, it is important to do so with&nbsp;reverence.&nbsp;You can try out a tricoloured t-shirt, saree, dupatta, or even incorporate it in accessories like a turban, earrings and bangles to showcase your love for the country.&nbsp;&nbsp;

It is not entirely illegal to wear the tricolours as&nbsp;part of our attire to celebrate Independence Day. However, it should be donned tastefully, without disrespecting the National Flag.

India@75: We Indians love to wear our hearts on our sleeves and during Independence Day, when our hearts are filled with the spirit of patriotism, wearing the tricolours (of the National Flag) on our sleeves (literally) does make sense, right?
But, back in 2017, when actor Priyanka Chopra chose to wear a tricolour scarf to celebrate her love for the nation, she was brutally trolled on the Internet. So what lead to such online criticism? What does the law say about wearing the three colours as a part of our outfit?
In 2005, the Lok Sabha had passed a bill to lawfully allow Indian citizens to wear the tricolour as part of their attire, if worn respectably. It is illegal to wear the tricolours anywhere below the waist and doing so will be considered a serious offence. So any piece of clothing below that cannot have any representation of the Indian National Flag.&nbsp;
In 2020, after the onset of the COVID-19 pandemic and the corresponding usage of masks, people started selling and wearing tricolour masks around Independence Day. This was greatly opposed by the Indian policymakers as it was considered a brazen disrespect for the National Flag and consequently such masks were banned across the country.
So, before choosing your Independence Day outfit this year, remember that while it is not entirely illegal to wear the tricolours, it is important to do so with&nbsp;reverence.&nbsp;You can try out a tricoloured t-shirt, saree, dupatta, or even incorporate it in accessories like a turban, earrings and bangles to showcase your love for the country.&nbsp;&nbsp;

H&M's collaborative line with Indian designer Sabyasachi Mukherjee sold out within hours of launch in India, the UK and several other countries.

Sabyasachi X H&M collection sold out within hours but the memes keep coming

H&amp;M's collaboration with India's&nbsp;Sabyasachi&nbsp;Mukherjee&nbsp;sells out within hours of launch in India, the UK and more!

Sabyasachi X H&M sells out within hours but the memes keep coming

Sabyasachi&nbsp;X H&amp;M line sells out within hours of launch in India, UK &amp; more
Womenswear, accessories sold out in minutes, menswear out by evening
Netizens&nbsp;soothe their pain with memes and hilarious reactions
As per H&amp;M's history, the pieces are not expected to be restocked
Sabya&nbsp;was earlier criticised for working with fast-fashion brand H&amp;M

Unable to snap up anything from the Sabyasachi&nbsp;X H&amp;M collaboration, netizens&nbsp;soothed their pain with memes on social media.

H&amp;M's collaborative line designed by Indian designer&nbsp;Sabyasachi&nbsp;Mukherjee&nbsp;sold out almost completely within hours of launch in India, the UK and several other countries.
Most of the womenswear&nbsp;and&nbsp;accessories&nbsp;pieces sold out instantly, while the menswear followed suit with only a few pieces remaining on the H&amp;M&nbsp;site by the evening of the launch day.
Unable to snap up anything for themselves, netizens&nbsp;soothed their pain with memes on social media. One user even wrote that 'you had to be quick like vaccine slots' while another 'wished for the pandemic to end as quickly' as the collection sold out.
Going by the history of H&amp;M's designer collaborations, the Sabyasachi&nbsp;drop will not be restocked but you can sign up to get notified on H&amp;M's site in case it does.
SEE MORE&nbsp;<a href="https://www.editorji.com/story/designer-sabyasachi-s-h-m-collaboration-courts-controversy-before-release-1628683213728">Designer Sabyasachi's H&amp;M collaboration courts controversy before release</a>
Interestingly, before the collection's release on August 12, Sabyasachi&nbsp;was criticised vehemently&nbsp;for working with H&amp;M, a brand known for its&nbsp;labour exploitation and unethical production practices.

Influencers and brands on social media have called out the beloved fashion legend for working with a brand whose unethical production practices are no secret

Fashion designer Sabyasachi's H&M collaboration courts controversy before release

Influencers and brands on social media have called out Sabyasachi for working with a brand whose labour exploitation and unethical production practices are no secret

Designer Sabyasachi's H&M collaboration courts controversy before release

Sabyasachi's H&amp;M collaboration courts controversy before release
Influencers&nbsp;called out Sabya for working with the famously problematic H&amp;M
The fast-fashion label's unethical production practices are no secret
H&amp;M factories are often mentioned in worker abuse reports
In contrast, Sabya&nbsp;is an ardent supporter&nbsp;of local craft &amp; artisans
The brands claim that 90% of the collab line is produced in India
Claim: all patterns hand-drawn by the Sabyasachi Art&nbsp;Foundation
Priced between ₹2,000-10,000; collection not dubbed sustainable
To avoid crowding, people will be asked to pre-register to shop
H&amp;M's dishonest history is making people question the brand's claims
When in doubt, buy directly from local affordable designers

Influencers and brands on social media have called out the beloved fashion legend for working with a brand whose labour exploitation and unethical production practices are no secret.

Indian designer Sabyasachi&nbsp;Mukherjee's&nbsp;collaborative collection with Swedish fast-fashion brand H&amp;M has courted controversy even before its official release on August 12.
Influencers and brands on social media have called out the beloved fashion legend for working with a brand whose labour exploitation and unethical production practices are no secret.
SEE MORE&nbsp;<a href="https://www.editorji.com/story/h-m-saree-what-you-can-buy-from-the-sabyasachi-x-h-m-collection-1628570582774">H&amp;M Saree? What you can buy from the Sabyasachi X H&amp;M collection</a>
Maker of&nbsp;affordable and trendy clothes, H&amp;M's factories have been named in several worker abuse reports over the years. Whereas Sabyasachi&nbsp;has been considered a champion for the Indian fashion industry and an ardent supporter of local artisans.
For his part, the designer has claimed in press interviews that 90 per cent of the H&amp;M line has been produced in India and&nbsp;all the patterns in the collaboration are hand-drawn by the Sabyasachi Art&nbsp;Foundation.
Priced between Rs. 2,000 to 10,000, the brand has also steered clear of calling this collection, a 'sustainable' one.&nbsp;
Keeping in mind the pandemic situation, H&amp;M is also pushing for a&nbsp;responsible in-store shopping experience, where customers will be asked to pre-register to shop the collection in stores.
But knowing H&amp;M's history, it is not wrong to question the lack of transparency and actual&nbsp;execution of these tall claims.
If you're on the fence, it might be a good idea to shop directly from a homegrown craft or designer brand that makes goods in your preferred price range.

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What were the hottest fashion trends of pandemic-ridden spring 2020?

Search engine Lyst&nbsp;shares the hottest products that people bought in 2020 Q2

Fashion search engine Lyst&nbsp;that analyses shopping data from the Internet has released a report marking out the trendiest product in the second quarter of 2020. While impact of coronavirus was felt sharply throughout the quarter, there were some fashion companies that profited with Nike posting a 75% increase in digital sales, making them 30% of total revenue, as per the report. In terms of items, face masks were expectedly&nbsp;the second hottest selling product but the top spot was taken by comfy and breathable Birkenstock sandals. This was followed by more athleisure-oriented trends like a Calvin Klein bralette at number three,&nbsp;Prada's nylon shorts at number six and Nike's tennis skirt at the 10th spot. A pink puff-sleeved cotton dress from H&amp;M also made it to the top 10.&nbsp;

After partnership with luxury maisons like Valentino, Manish Malhotra and Abu Jani Sandeep Khosla, Mukesh Ambani-backed Reliance Industries is in another effort to make luxury fashion accessible by bringing Spanish luxury house Balenciaga to India by 2023. 
Reliance Brands Ltd (RBL), a unit of the conglomerate, said in a statement it would be Balenciaga's sole partner in India and this partnership will be RBL’s second with the parent group Kering, that houses Balenciaga. 
Founded by Spanish-born Cristóbal Balenciaga in 1917 and established in Paris in 1937, the original house of Balenciaga defined modern couture with its many innovations to form and technique. 

Reliance to bring Spanish luxury brand, Balenciaga to India by this year

Reliance to bring Spanish luxury brand Balenciaga to India

Get ready to shop at Balenciaga in India

Reliance has been on a dealmaking spree, signing franchise agreements with brands like Valentino, Gap and British coffee and sandwich chain Pret-A-Manager&nbsp;

The House of Ambani is adding one more luxury brand to it's offering. Mukesh Ambani-backed Reliance brands is bringing Spanish luxury house Balenciaga to India.&nbsp; Reliance Brands Ltd (RBL), a unit of the conglomerate, said in a statement it would be Balenciaga's sole partner in India and this partnership will be RBL&rsquo;s second with the parent group Kering, that houses Balenciaga.&nbsp;
Founded by Spanish-born Crist&oacute;bal Balenciaga in 1917 and established in Paris in 1937, the original house of Balenciaga defined modern couture with its many innovations to form and technique.&nbsp;
Reliance Brands Ltd(RBL) has a portfolio of brand partnerships with leading global brands, including Armani Exchange, Burberry, Canali, Coach, Diesel, Dune, Emporio Armani, Gas, Giorgio Armani, Hamleys, Hugo Boss, Jimmy Choo, Michael Kors, Versace, Villeroy &amp; Boch and West Elm.

The OG fashionista&nbsp;has done it again!
Actor Sarah Jessica Parker who reprises the role of Carrie Bradshaw in the upcoming reboot of 'Sex and the City' was spotted in a lehenga&nbsp;on the streets of Manhattan in quintessential Carrie Bradshaw style &amp; desi&nbsp;fans are loving it!
Sarah was potted on the sets of 'And Just Like That', wearing a fuschia pink and blue chequered pattern blouse with matching lehenga. She also wore a&nbsp;floral maang tika and tied her hair into a braid adding a bunch of fresh flowers.
The lehenga has been designed by Indian designer&nbsp;Falguni Shane Peacock. Taking to her Instagram Stories, Falguni re-shared posts on Sarah wearing the lehenga.
'And Just Like That', will air in December. It will follow the life of Carrie Bradshaw played by Sarah Jessica Parker, Miranda played by Cynthia Nixon and Charlotte portrayed by Kristin Davis, as they navigate friendships in their 50s.
But original series star Kim Cattrall&nbsp;who played Samantha on the hit TV series, will not return for the sequel, after a much-publicised feud with Sarah.

And just like that, Carrie Bradshaw aka Sarah Jessica Parker goes desi in a lehenga!

Actor Sarah Jessica Parker was spooted on the sets of 'And Just Like That' in a floral lehenga and desi fans are loving it!

Please use images posted by following Insta&nbsp;handles
https://www.instagram.com/p/CVSPpk3Acp3/
https://www.instagram.com/p/CVRLVnoFvE-/
https://www.instagram.com/p/CVSNRhUgWgb/
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----------------------------------------------------------
SUPERS
Carrie Bradshaw was spotted in a lehenga&nbsp;&amp; desi fans love it
Sarah Jessica Parker was seen on sets of 'And Just LIke That'
Parkar&nbsp;wore a fuschia pink and blue blouse with the floral&nbsp;lehenga
She donned a&nbsp;floral maang tika and added flowers to her hair&nbsp;
Lehenga&nbsp;designed by Indian designer&nbsp;Falguni Shane Peacock
'And Just Like That', will air in December in the United States
Reboot will follow the lives of Carrie, Miranda and Charlotte
Kim Cattrall&nbsp;who played Samantha on the show, won't return
&nbsp;

'And Just Like That', will air in December. It will follow the life of Carrie Bradshaw, Miranda and Charlotte, as they navigate friendships in their 50s.

The OG fashionista&nbsp;has done it again!
Actor Sarah Jessica Parker who reprises the role of Carrie Bradshaw in the upcoming reboot of 'Sex and the City' was spotted in a lehenga&nbsp;on the streets of Manhattan in quintessential Carrie Bradshaw style &amp; desi&nbsp;fans are loving it!
Sarah was potted on the sets of 'And Just Like That', wearing a fuschia pink and blue chequered pattern blouse with matching lehenga. She also wore a&nbsp;floral maang tika and tied her hair into a braid adding a bunch of fresh flowers.
The lehenga has been designed by Indian designer&nbsp;Falguni Shane Peacock. Taking to her Instagram Stories, Falguni re-shared posts of Sarah wearing the lehenga.
'And Just Like That', will air in December. It will follow the life of Carrie Bradshaw played by Sarah Jessica Parker, Miranda played by Cynthia Nixon and Charlotte portrayed by Kristin Davis, as they navigate friendships in their 50s.
But original series star Kim Cattrall&nbsp;who played Samantha on the hit TV series, will not return for the sequel, after a much-publicised feud with Sarah.

Mukesh&nbsp;Ambani&nbsp;is dressing up Reliance's acquisition&nbsp;portfolio&nbsp;this festive season.&nbsp;Reliance Brands Limited (RBL) will acquire a 40 per cent stake in Manish Malhotra's&nbsp;deign brand&nbsp;in MM Styles Pvt. Ltd.&nbsp;This is the most prominent buy by the&nbsp;Reliance Brands in the luxury ethnic wear market though the company did not disclose the deal size. Mukesh&nbsp;Ambani's Reliance already has&nbsp;Satya Paul&nbsp; part of its portfolio and also has invested in Indian menswear designer Raghavendra Rathore&rsquo;s eponymous label.For the popular designer&nbsp;Manish Malhotra, this is the first&nbsp;external investment for &nbsp;brand, which has been privately held by the creator&nbsp;himself.&nbsp;
The brand will continue to be led by Malhotra as the managing and creative director.&nbsp;Malhotra, a self-taught designer, found his calling designing costumes for blockbuster Bollywood films.


Reliance brands to acquire 40% stake in Manish Malhotra's designer label

Mukesh Ambani is dressing up Reliance's acquisition portfolio this festive season with Manish Malhotra's brand investment

Reliance acquires stake in Manish Malhotra's brand

Currently, Malhotra runs four flagship stores in the country, apart from two shop-in-shops.

Mukesh&nbsp;Ambani&nbsp;is dressing up Reliance's acquisition&nbsp;portfolio&nbsp;this festive season.&nbsp;Reliance Brands Limited (RBL) will acquire a 40 per cent stake in Manish Malhotra's&nbsp;design brand&nbsp;in MM Styles Pvt. Ltd. This is the first external investment by Manish&nbsp;Malhotra&nbsp;who has been designing for bollywood&nbsp;for over 3 decades.&nbsp;From designing looks for actors including Sridevi,&nbsp;Kajol, Raveena Tandon, Aishwarya Rai Bachchan to the generation of Kareena Kapoor Khan,&nbsp;Alia Bhatt, Janhvi Kapoor, and many others, Manish has been telling stories through all his creations for years.&nbsp; This is the most prominent buy by the&nbsp;Reliance Brands in the luxury ethnic wear market though the company did not disclose the deal size. Mukesh&nbsp;Ambani's Reliance already has&nbsp;Satya Paul part of its portfolio and also has invested in Indian menswear designer Raghavendra Rathore&rsquo;s eponymous label.&nbsp;

A more conscious approach to consumption, the circular design system is a commitment to reuse things and abandon the concept of using and throwing away products.  

Young Indian brands designing for a circular future of fashion

Beyond recycling: Indian labels designing for a circular future of fashion

Overconsumption&nbsp;and waste are synonymous with the fashion industry

A more conscious approach&nbsp;to consumption,&nbsp;the&nbsp;circular design&nbsp;system&nbsp;is&nbsp;a commitment to reuse things and abandon the concept&nbsp;of using and throwing away products.&nbsp;&nbsp;

With overconsumption at the heart of&nbsp;fashion&rsquo;s endless trend&nbsp;cycles, the&nbsp;industry&rsquo;s waste problem is no secret.&nbsp;
But some&nbsp;brands and organisations&nbsp;are&nbsp;advocating&nbsp;for&nbsp;products&nbsp;that are designed&nbsp;in a more holistic manner. A more conscious approach&nbsp;to consumption,&nbsp;the&nbsp;circular design&nbsp;system&nbsp;is&nbsp;a commitment to reuse things and abandon the 'use and throw' culture.&nbsp;
SEE MORE&nbsp;<a href="https://www.editorji.com/lifestyle-news/fashion-and-beauty/sustainable-shopping-made-easy-3-online-platforms-for-all-your-fashion-needs-1633497174489">Sustainable shopping made easy: 3 online platforms for all your fashion needs</a>
For a fashion or lifestyle brand, this means&nbsp;designing the waste and pollution out of your production cycle.&nbsp;The intent is&nbsp;to&nbsp;keep materials in use and to regenerate nature.&nbsp;&nbsp;
<h3>Let&rsquo;s take a look at 4&nbsp;new&nbsp;Indian labels&nbsp;designing for&nbsp;a circular future of fashion.</h3>
<h3>LataSita</h3>
Giving old, unused and discarded post-consumer waste a new life, Kolkata-based LataSita&nbsp;turns vintage textiles into new, modern garments. Apart from procuring waste materials on her own, the&nbsp;journalist-turned designer&nbsp;Meghna&nbsp;Nayak&nbsp;also lets people send in their old saris and transforms them into new pieces.&nbsp;&nbsp;
<h3>Bandit</h3>
From&nbsp;used artist canvases, repurposed sails, waste vinyl flex to billboards and waste tarpaulin, Goan&nbsp;brand Bandit makes colourful bag packs, laptop sleeves, skins and other accessories. Winner of the&nbsp;Circular Design Challenge 2021, the brand also encourages people to send the bags back to them after use so that they can be further turned into smaller products.&nbsp;
<h3>Desi Hangover</h3>
Buying ethical leather is a complicated affair. Kolhapur-based Desi&nbsp;Hangover makes shoes using&nbsp;upcycled leather&nbsp;from the waste laid off by the meat industry that would otherwise end up in landfills. Supporting a dying industry, the brand is working to form rural craft clusters through social innovation.&nbsp;
<h3>Paiwand Studio</h3>
Based in Noida, Ashita&nbsp;Singhal's&nbsp;Paiwand&nbsp;Studio makes products with&nbsp;zero-waste handloom weaving and handcrafted techniques. Not just this, Paiwand&nbsp;also works with other&nbsp;design houses to find solutions for their textile waste.
SEE MORE&nbsp;<a href="https://www.editorji.com/lifestyle-news/homegrown-athleisure-brands-that-have-taken-the-sustainable-route-1618246825977">Homegrown athleisure brands that have taken the sustainable route&nbsp;</a>

Manish Malhotra is releasing five exclusive non-fungible tokens (NFTs) on the WazirX NFT Marketplace in partnership with FDCI X Lakmé Fashion Week.

Lakme Fashion Week: Manish Malhotra becomes India’s 1st fashion designer to drop NFTs

Sold out in seconds! Manish Malhotra becomes India's 1st designer to drop NFTs

Sold out in seconds!&nbsp;Manish Malhotra&nbsp;becomes India's 1st fashion designer to drop&nbsp;NFTs

Manish&nbsp;Malhotra&nbsp;is releasing five exclusive non-fungible tokens (NFTs) on the&nbsp;WazirX&nbsp;NFT Marketplace in partnership with FDCI X&nbsp;Lakmé&nbsp;Fashion Week.

Fresh on the heels of Italian luxury brand&nbsp;Dolce &amp; Gabbana&nbsp;setting&nbsp;a record for selling&nbsp;it's premier NFT drop for $6 million,&nbsp;our&nbsp;very own <a href="https://www.editorji.com/entertainment-news/star-studded-inside-manish-malhotra-s-star-studded-house-party-1613887784645">Manish Malhotra</a>&nbsp;has&nbsp;become the first&nbsp;from India&nbsp;to ride the&nbsp;NFT&nbsp;fashion&nbsp;wave.&nbsp;
The designer released five exclusive non-fungible tokens (NFTs) on the first day of FDCI X&nbsp;Lakmé&nbsp;Fashion Week. The NFTs&nbsp;sold out within seconds of launching on the&nbsp;WazirX&nbsp;NFT Marketplace.&nbsp;
SEE MORE&nbsp;<a href="https://www.editorji.com/in-depth/explained-wearable-nfts-anyone-fashion-marketplaces-selling-looks-for-the-metaverse-1631080621814">Explained | Wearable NFTs anyone? Fashion marketplaces selling looks for the Metaverse</a>
Speaking during a live stream&nbsp;at the&nbsp;phygital&nbsp;edition&nbsp;of the fashion week, Malhotra&nbsp;said he looks at NFTs as a&nbsp;whole new&nbsp;industry&nbsp;for the exchange of art and culture which is creating new opportunities for all creatives.
As for his first NFT drop, the celebrity designer said the capsule depicts his journey&nbsp;in the fashion industry, including a 1998 image of supermodel Lisa Ray wearing his creation.
Known as a stylist to the stars, Malhotra&rsquo;s eponymous label&nbsp;also boasts of&nbsp;having opened&nbsp;India&rsquo;s&nbsp;first and only&nbsp;virtual reality&nbsp;couture store&nbsp;last year.
Discussing the future of NFTs in India, LFW&rsquo;s Jaspreet Chandok said the fashion body also plans to&nbsp;work with local artisans&nbsp;to create special NFTs that&nbsp;will&nbsp;talk about&nbsp;Indian&nbsp;crafts and use this technology to&nbsp;promote dialogue about the same.
SEE MORE&nbsp;<a href="https://www.editorji.com/lifestyle-news/designer-manish-malhotra-launches-india-s-1st-virtual-couture-store-1610694629709">Designer Manish Malhotra launches 'India's 1st virtual couture store'</a>

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