The signature red and white 'gamcha', that Prime Minister Narendra Modi donned as a mask while addressing the nation to announce the second phase of the lockdown in April, has inspired weavers in UP’s Barabanki district. With the demand for the traditional cloth going up, a manufacturing unit has started making the gamcha in large numbers. The production caters to both the need for masks and employment opportunities in the region. Made with viscose cloth, 500 gamchas have already been delivered. E-commerce companies in Kanpur are also buying these gamchas and selling them online.