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‘TV dying a fast death in India’: not a question of if but when

Mar 13, 2021 23:19 IST | By Editorji News Desk

From families sitting together and watching Television to distinct and personalized mobile screens, with a choice of content, a dilemma about the existence of traditional media amid enlarging digital platforms has arisen.

Most surveys in India clearly indicate, that even TV viewing has moved online. Accenture 2017 Digital Consumer Survey noted the percentage of consumers who prefer watching TV shows on television sets has plummeted by 78% since 2016.

Given the competition brewing for live sports broadcasting rights, the declining linear TV user base, and burgeoning new streaming options, the end of linear TV is not a question of “if” but “when”.

National