These beauty brands are using AI to boost sales

An increasing number of beauty brands are now making use of artificial intelligence to boost sales and appeal to a whole new generation of consumers. Clinique will be launching an app that allows users to click selfies and the app then customises products based on the user and the questions he or she answers. L’Oreal too has developed softwares that allow individuals to virtually try on makeup before buying them, using augmented reality. Artificial intelligence will allow consumers to see the future impact of a particular product before even purchasing it.