Name: Sonam Kapoor Ahuja reinvents brocade in her latest look
Uploaded: 2019-01-29T01:15:13.fff+05:30
Duration: T00M24S
Channel: editorji
Description: Move away from brocade sarees and suits, Sonam Kapoor Ahuja shows us a new way of wearing brocade. The fashionista was spotted in a mauve and blue brocade blazer and flared pants, paired with a frilled-collar, white shirt. The actor's known to be pushing boundaries with her fashion choices and this time, we couldn't be more impressed!

Move away from brocade sarees and suits, Sonam Kapoor Ahuja shows us a new way of wearing brocade. The fashionista was spotted in a mauve and blue brocade blazer and flared pants, paired with a frilled-collar, white shirt. The actor's known to be pushing boundaries with her fashion choices and this time, we couldn't be more impressed!

Indian fashion designer Rahul&nbsp;Mishra&nbsp;will be joining the onlineedition of Paris Couture Week, presenting his first ever digital couture show. The presentation, alongside shows by other global luxury fashion houses, will be staged on July 7. Called Butterfly People, the collection will feature 12 looks and include embroidered face masks as well. Mishra&nbsp;was previously invited to present his collection at the couture week last year by the French fashion federation and he has also been regular on the global fashion calendar.&nbsp;

Neon Cowboys, an American brand that is known for its glow up hats, jewellery and other festive gear, has come up with a new shiny accessory for the pandemic. The fashion tech brand has launched LED&nbsp;glow face masks in two colours, for $38 apiece on its e-commerce site.&nbsp;
The bright face masks are made with&nbsp;fiberoptic fabric, are USB rechargeable, have multiple light settings and are washable and water-proof.

The high-fixed-cost, metro-centric retail sector will face a major blow due to the Covid-19 pandemic, finds a new report by&nbsp;Ambit Capital. Low credit availability, job losses, pay cuts and changing consumer behaviours will hit even the lower&nbsp;discretionary category. The shift towards working from home will have the highest impact on apparel, quick service&nbsp;restaurants&nbsp;(QSR) and footwear brands, the report said. Social distance restrictions, limited footfalls will gradually affect supermarkets and cinema halls when they reopen as well.&nbsp;Adding to this pain&nbsp;is the fact that the 10 cities accounting for 50 per cent of revenues are slowest to recover.&nbsp;

Following complaints from employees over her mishandling of racism at the company, the head of human resources at Adidas has stepped down. The staff of the German sportswear brand alleged that Karen Parkin, who's been at Adidas since 23 years,&nbsp;described racism as 'noise' that is exclusive to North America and does not affect the company at large.
Parkin's&nbsp;official statement said, 'It has become clear to me that to unify the organization it would be better for me to retire and pave the way for change.' The decision follows&nbsp;a letter signed by 83 employees, obtained by the Wall Street Journal, that asked the board to investigate Parkin&rsquo;s attitude towards racial and discrimination issues in the workplace.

In a first-of-its-kind study, researchers have tested the efficacy of microplastic&nbsp;filters used in washing machines. The University of South Wales team found that these filters can be very effective in reducing microplastic&nbsp;fibres being released into the ocean but not all of them actually work. Their findings show that&nbsp;majority of fibres were removed but up to a third were still getting through. The team says that&nbsp;an estimated 50 billion garments are washed in machines every year around the world and clothes release up to&nbsp;1,900 fibres during each wash. If these microplastics&nbsp;enter the ocean, they can enter the marine food chain and&nbsp;alter the cellular structure of organisms.

American musician and fashion designer Kanye&nbsp;West has signed a 10-year deal with fashion retailer Gap for a collaborative clothing line. The new line will be called Yeezy Gap, named after West's own fashion brand and is expected to launch sometime next year in Gap stores.&nbsp;
This partnership brings the relationship between West and Gap full circle, as Kanye worked in a Gap store as a teenager growing up in Chicago. Kanye's&nbsp;brand Yeezy was valued recently at $2.9 billion USD in April 2020 and struggling retailer Gap hopes for a youthful turnaround with the alliance.&nbsp;

Italian fashion house Valentino will stage a physical show for its couture collection which will have some virtual elements. The brand will take part in the digital couture week on July 8 and later host a physical show on 21 July, which will feature a live performance at Cinecitt&agrave; Studios in Rome where fashion editors from Italy will be in attendance.&nbsp;The live performance, conceived by artist Nick Knight, will be streamed and available to watch online.

A new report titled &lsquo;Turn the Tide&rsquo; by&nbsp;Facebook&nbsp;India in association with Boston Consulting Group shows how work from home and income uncertainty amid the Covid-19 pandemic are likely to impact apparel shopping in India. The report states that nearly &ldquo;one in two will look to cutback on apparel being a discretionary spend but a third will increase spending.&rdquo;&nbsp;Casual wear&nbsp;is likely to become the trend with 79%consumers unwilling to step out except for work.&nbsp;The report also suggested a higher demand for fitness wear, now that people are focusing&nbsp;more on health and wellness.&nbsp;During the lockdown, about 90% of the consumers surveyed purchased apparel online&nbsp;and are willing to continue the same.

Footwear titan Nike Inc. has reported a loss of $790 million in its latest quarter earnings as a result of the coronavirus&nbsp;pandemic. Even though 90 per cent of Nike's stores have reopened globally, after a three-month closure, and online sales are up 75 per cent, revenues are down to&nbsp;$6.3 billion, down from $10.1 billion a year earlier. A high number of sporting events being cancelled and a 50 per cent fall in wholesale shipments have cut away at the sportswear&nbsp;giant's earnings. However, Nike remains positive about the future as demand for fitness apparel grows and its push towards becoming an online-friendly brand pays off.&nbsp;

The days of scrolling through catalogues to shop for clothes online might become passe soon. Accelerating towards tech-infused future of fashion, OTB&nbsp;group parent company of brands like Diesel and&nbsp;Marni&nbsp;has launched 'hyper-real' digital showrooms called Hyperoom. The virtual exhibition space is modelled after the brand's real showrooms in different fashion capitals to enable remote immersive shopping trips. Buyers and vendors can move around within the 360 degree-view digital platform to look at 3D mockups, 2D illustrations as well as videos of the products and the inspiration behind them from the comfort of their couch.&nbsp;

Alfresco dining and entertainment to become the new normal for England as it plans to reopen on July&nbsp;4. A new bill that is supposed to be fast-tracked&nbsp;in time for the&nbsp;lockdown's end England aims to loosen restrictions on drinking, eating and shopping outdoors. In a bid to promote social distancing without harming local business, the authorities will turn streets into outdoor markets, let pubs use the parking areas like beer gardens. The legislation will basically allow outdoor trading without the need for any prior permission to boost commerce and help struggling businesses.&nbsp;

Former employees of luxury brand&nbsp;Herm&egrave;s&nbsp;have been accused of selling fake handbags and accessories, that were also made in France and sold around the world. A team of 10 people is on trial who are alleged to have sold fashion items with the&nbsp;Herm&egrave;s&nbsp;name worth thousands of Euros, including the popular Birkin, which costs over 8,000 Euros apiece. The accused counterfeiters are a mixed group of ex-Herm&egrave;s&nbsp;staffers, animal skin importers, jewel suppliers and fashion decorators. The trial will go on till Friday in a French court and follows a one-year-long investigation after a complaint from the French luxury brand.

The French fashion federation has announced that the upcoming spring edition of Paris Fashion Week will take place with physical shows as per schedule. The women's wear shows will be presented from September 28 to October 6 and 'will comply with the recommendations of public authorities, the fashion council said. The men's fashion week and couture week, both earlier scheduled for July, were cancelled due to the coronavirus pandemic.&nbsp;In terms of fashion houses, so far only Dior and Burberry&nbsp;have set a date for a no-audience physical show during the fashion calendar.

The coronavirus pandemic forced fashion stores, as they do not fall under essential services, to shut down temporarily. This meant that brands defaulted on payments to the producers of their clothes, who are often based in developing countries like India, Bangladesh, Myanmar and so on.&nbsp;In turn, factory owners have laid off thousands of workers. In Myanmar, workers who manufactured clothing for Zara and Primark&nbsp;and have now been fired say that they were fired to stop unionizing efforts. The Guardian reports that days after registration for a union was filed, a factory laid off 100 workers, most of whom were members of the union. Workers say that they are forced to work for 10 hours a day six days a week for a meagre income of $3 per day.&nbsp;

Combining sustainability and style, legwear&nbsp;brand Swedish Stockings turns discarded stocking into tables. Giving a second life to their own product, the brand aims to create a truly circular chain of fashion products. Each table, depending on its size, is made from anywhere between&nbsp;80 and 350 pairs of tights that have been diverted from landfills through the brand's recycling program. The brand's CEO&nbsp;says approximately 2 billion pairs of tights are worn once and then discarded every year and being a petroleum product, the stocking never degrade. They should be recycled just like plastic bottles.&nbsp;

As most fashion brands opt for the digital video format or rethink the concept of fashion shows altogether, British fashion house Burberry decides the show must go on. The brand will stage a fashion presentation under the open sky on September&nbsp;17 and everyone is invited to watch it digitally.&nbsp;
The show will be a hybrid phygital&nbsp;affair and only the team organising the show along with the models will be present at the venue.&nbsp;This makes Burberry&nbsp;the first big brand to set a date for the London Fashion&nbsp;Week.&nbsp;

Italian luxury house Fendi partnered with one of the oldest musical institutions in the world&nbsp;Accademia Nazionale di Santa Cecilia to celebrate the summer solstice. On June 20th, Fendi along with Accademia's orchestra presented a performance of&nbsp;Italian music composer Antonio Vivaldi. The performance was live-streamed on social media to spread the message of rebirth.&nbsp;

Actor and activist Emma Watson, best known for her role in the Harry Potter franchise, has joined the board of the French fashion giant Kering that owns brands like Gucci and Saint Laurent.&nbsp;
Watson is an advocate for eco-friendly fashion and&nbsp;is known for wearing sustainable clothes from top brands.&nbsp;
She will serve as the board's chair of the sustainability committee.&nbsp;

People are playing dress-up and&nbsp;re-creating Vogue covers with themselves as the models. But, there is more to the fun little #VogueChallenge&nbsp;than it seems. The trend mushroomed from the Black Lives Matter movement, as a way for people to create awareness about the lack of people of colour on the covetable&nbsp;magazine's cover. The challenge that began on Tik&nbsp;Tok&nbsp;was quick to go viral on other platforms including Instagram&nbsp;where people have used it over 187,000 times.&nbsp;

The coronavirus pandemic has slowed every business down, including fashion.&nbsp;However, the&nbsp;British Fashion Council Chief Executive Caroline Rush thinks that there is also a silver lining to the lockdown, as "product deliveries will align better with seasonality" and the industry will make changes and go back to the creativity.&nbsp;She called it an opportunity to pause and analyse the impact of the industry on the environment. She urged consumers to treasure the products, knowing they've been created with time and consideration. The post pandemic world will see more&nbsp;transparency around where it's made, where it's come from, who it's made by, says Rush.&nbsp;

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Sonam Kapoor Ahuja reinvents brocade in her latest look

Jan 29, 2019 13:15 IST

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