Name: Shoppers find influencer reviews unreliable
Uploaded: 2018-12-28T01:53:19.fff+05:30
Duration: T00M24S
Channel: editorji
Description: A new BBC survey has revealed that most people do not care for the influencer marketing hype. About 82% of the people surveyed said that they do not understand when an influencer is being paid to promote a product which leaves little trust in their recommendations. But in the 18 to 34 year-old age cohort, 54% people said that their beauty purchases were often influenced by blogger reviews.

A new BBC survey has revealed that most people do not care for the influencer marketing hype. About 82% of the people surveyed said that they do not understand when an

Shoppers find influencer reviews unreliable

A new BBC survey has revealed that most people do not care for the influencer marketing hype. About 82% of the people surveyed said that they do not understand when an influencer is being paid to promote a product which leaves little trust in their recommendations. But in the 18 to 34 year-old age cohort, 54% people said that their beauty purchases were often influenced by blogger reviews. 

There's a new beauty challenge doing the rounds on Instagram and it's the 'emoji makeup challenge'. Users are choosing their favourite emojis and curating&nb

There's a new beauty challenge that is now doing rounds on Instagram&nbsp;and it's the 'emoji&nbsp;makeup challenge'. Users are choosing their favourite emojis and curating&nbsp;makeup looks inspired by these emojis. Some are adding unique twists to their looks and adding various props in the background. People are putting their creative foot forward&nbsp;and taking up this fun challenge.

If you are tired of losing hair, take a look at the benefits of onion juice, which may work wonders. Onion juice is considered to have nutrients that nourish hair foll

If you are tired of losing hair, take a look at the benefits of onion juice, which may work wonders.
Onion juice is considered to have nutrients that nourish hair follicles, leading to enhanced volume and hair strength.
Experts say this happens because onion juice contains dietary sulfur, which allows hair to grow. Anti-micobial properties of onion juice also helps fight scalp infections.
Apply the juice on the scalp or the roots. To reduce the odour, mix onion juice with any essential oil. Always do a patch test before applying, as it may cause allergies.

Are you looking for a way to add some life to your hair? Turns out, your kitchen might have all the answers! Here are four natural ingredients from your grocery l

Are you looking for a way to add some life to your hair?
Turns out, your kitchen might have all the answers! Here are four natural ingredients&nbsp;from your grocery list that work wonders on dry and damaged hair:&nbsp;
Whether you call it yoghurt, dahi or curd, the simple dairy product can be mixed with a dash of coconut oil for a super-softening hair mask. Apply the mixture to damp hair after shampooing it and rinse after 20 minutes.
Next up, channel the power of super absorbent honey with some warm olive oil to lock in the moisture. You could even add a bit of lemon juice to make the concoction more powerful.&nbsp;
While the smell can be a bit off-putting, a mixture of egg yolks and olive or any vegetable oil for that matter is one of best natural moisturisers for your hair.
We're all aware of the power of aloe vera gel when it comes to hair and skin, mix the gel with one whole lemon's juice, keep it for five minutes after cleansing your scalp and rinse to reveal your rejuvenated hair.&nbsp;

Dry weather in the winter may aggravate dandruff if you have a dry scalp. These home remedies will help you get rid of dandruff naturally. 1. Apply coconut oil It is

Dry weather in the winter may aggravate dandruff if you have a dry scalp. These home remedies will help you get rid of dandruff naturally.
1. Apply coconut oil
It is believed coconut oil prevents dryness that usually worsens dandfruff. It is also known to help treat eczema due to its antimicrobial properties.
2. Try aloe vera
Experts claim that aloe vera's&nbsp;antifungal, antibacterial properties may help treat dandruff.
3. Try soaking fenugreek&nbsp;or methi seeds overnight in water, apply a paste mixed with lemon on the scalp to rid yourself of dandruff.
4. Curd, it is believed, works wonders to remove dandruff. Just apply it on the scalp, let it settle and rinse.

Keeping up with the Kardashian tradition, US media personality and momager Kris Jenner is also jumping on to the beauty and skincare industry brandwagon.

Keeping up with the Kardashian&nbsp;tradition, US media personality and momager&nbsp;Kris Jenner is also jumping on to the beauty and skincare industry&nbsp;brandwagon.&nbsp; Reports say, Kris Jenner&nbsp;has documents trademarking both "Kris Jenner Skin" and "Kris Jenner Skin Care:&nbsp;Speculation is rife that her brands could potentially include cosmetics, skin-care, nail-care products, false eyelashes, hair-care products, and fragrances among the prospective offerings.&nbsp;However, Kris has still not publicly commented on her new business venture.&nbsp;
Two of Kris&nbsp;Jenner&rsquo;s other daughters &mdash; Kim and Kylie &mdash; already have skin-care and makeup lines. Kylie Kardashian owns Kylie Cosmetics while Kim Kardashian has KKW Beauty.

Supermodel Kendall Jenner recently announced the launch of her own brand of tequila on Instagram. 'For almost 4 years I’ve been on a journey to create the be

Supermodel Kendall Jenner&nbsp;recently announced the launch of her own brand of tequila on Instagram. 'For almost 4 years I&rsquo;ve been on a journey to create the best-tasting tequila,' the fashion it-girl wrote in a post.
But not everyone is pleased with Jenner's 818 Tequila. The Kardashian&nbsp;sister has been accused of exploiting Mexican culture for personal profit by people on social media.
'Tequila production is traditionally a family business in Mexico. I think it&rsquo;s disgusting that another rich white celeb is appropriating Mexican culture,' reads one of the comments on Kendall's post.
While others were just amused that Jenner&nbsp;still doesn't know how to drink tequila properly. "It took her 4 years to create a &ldquo;good tequila&rdquo; and then she proceeds to drink it with ice," one comment read.

The Marc Jacobs' Spring 2021 campaign has a new face and it's American pop icon Madonna's daughter! 24-year-old Lourdes "Lola" Leon features in the American fashi

The Marc Jacobs' Spring 2021 campaign has a new face and it's American pop icon Madonna's daughter!
24-year-old&nbsp;Lourdes "Lola" Leon features in the American fashion label's latest campaign which celebrates &ldquo;eclecticism and an individualized approach to personal style".
The fashion label shared that Leon reflects the youthful spirit of the brand and Marc has a long history with Madonna, so quite naturally Leon was the best fit for the campaign.&nbsp;
The collection features denim sneakers, purses, tote bags and earrings.&nbsp;

Possibly the most famous export from the Caribbean nation of Barbados, singer Rihanna has raked up a net worth of $600 million at the young age of 32. Bu

Possibly the most famous export from the Caribbean&nbsp;nation of Barbados, singer Rihanna&nbsp;has raked up a net worth of $600 million at the young age of 32.&nbsp;But the 'Good Girl, Gone Bad' singer&nbsp;hasn't actually released a new album since 2016.&nbsp;Rihanna's music has won many accolades but for the past few years, it is Rihanna's&nbsp;business acumen that has kept her in the headlines.
RiRi launched her cosmetics line Fenty&nbsp;Beauty in 2017 and a lingerie label called Savage X Fenty&nbsp;the next year. The multihyphenate added another feather to her hat in 2019 when she&nbsp;became the first&nbsp;woman as well as the first of colour to launch a fashion house under the luxury behemoth LVMH.
While her fashion ventures have been received well, the RnB singer's entry into the beauty industry was considered a game-changer. Hailed for its inclusion of diverse skin colours and gender, Fenty Beauty premiered with 40 different shades of foundation covering a massive range of skin colours.&nbsp;The launch proved to be an emotional one for many, who realised that they had never bought makeup made for their skin in their entire life.
The brand became a canon in the global beauty industry, forcing many major cosmetic brands to at least try to serve the basic makeup needs of people who aren't white or white-adjacent. The brand's unique proposition helped Fenty make its first $100 million in just 40 days.
But the global conversation on shade inclusivity doesn't seem to have had the greatest impact on Indian beauty shelves. Save for premium brands like MAC or Estee Lauder, most cosmetic brands in India still sell variants of light brown that almost never go darker than a Parle G biscuit. Even though India is literally the perfect place for a diverse beauty line, colour hasn't exactly been the marketing strategy for any mainstream brand selling here.&nbsp;
If you browse through the top ranking beauty influencers from India, you'll be hard-pressed to find any sense of colour diversity.&nbsp;Fair-skinned celebrities like Hritik Roshan in Super 30 and Bhumi Pednekar in Bala have gotten away with what our western friends call Blackface with little to no backlash.
As India continues to hit 'add-to-cart' on beauty and nikhaar creams with taglines like "Light Complete" and "White Perfect", the quest for colour-inclusive beauty remains a low priority in India's $6.5 billion beauty industry.&nbsp;So even though India's cosmetic market is pegged to grow to a massive $20 billion by 2025, it is hard to say if there is a large enough slice of the pie that cares about inclusive beauty.

Joining the likes of Selena Gomez and the Kardashian Sisters, model Hailey Bieber has become the latest celebrity to launch a skincare brand this year. Hailey wil

Joining the likes of Selena Gomez and the Kardashian Sisters, model Hailey Bieber&nbsp;has become the latest celebrity to launch a skincare brand this year.
Hailey will use her middle name for the brand and call it 'Rhode' and her trademark covers "wellness merch, bath and shower products, beauty creams, personal cleaning products, cosmetics, makeup, fragrances, haircare, and skincare" according to a TMZ&nbsp;report.
In 2019, Hailey tried to trademark 'Bieber&nbsp;Beauty' but her application was rejected as her husband Justin Bieber&nbsp;had existing patents for cosmetic products dating back to 2010.&nbsp;

Musician Lady Gaga's beauty brand Haus Laboratories has upset fans with a social media post that reportedly showed its eyeliner being used to draw slashe

Musician Lady Gaga's&nbsp;beauty brand&nbsp;Haus Laboratories has upset fans with a social media post that reportedly showed its&nbsp;eyeliner being used to draw slashes on a model&rsquo;s inner arm.&nbsp;
The brand deleted the post after followers&nbsp;criticised it for being &ldquo;triggering&rdquo; and reminiscent of self-harm, according to Today.com.&nbsp;
As of yet, neither&nbsp;Lady Gaga nor Haus Laboratories have addressed the controversy. In 2019, the singer opened up about her own mental health struggles and history of self-harming.&nbsp;&nbsp;

Singer Halsey announced her foray into the beauty world, with the launch of her own vegan make-up line 'About Face'. Though the official launch is scheduled for the 25

Singer Halsey announced her foray into the beauty world, with the launch of her own vegan make-up line 'About Face'.
Though the official launch is scheduled for the 25th of January, the products are now available for pre-order on the official website.
The line is completely vegan and cruelty free, as per the Instagram page, and currently offers 10 products including lipsticks, eyeshadow sticks and highlighters.

Moringa is a natural ingredient that is creating waves in the beauty industry and what's not to love? It has been used in ancient medicine for years but has

Moringa&nbsp;is a&nbsp;natural ingredient that is creating waves in the beauty industry and what's not to love?
It has been used in ancient medicine for years but has slowly penetrated into the world of skincare over the recent years.
Extracts from the moringa plant boast of generous amounts of&nbsp;vitamin A, which is the compound from which retinol is derived. Retinol makes its way to a lot of creams and skincare products, as it helps boost collagen in the skin.&nbsp;When applied topically, moringa&nbsp;can help control breakouts, lead to regeneration of cells and get rid of blemishes, wrinkles or pigmentation.
That's not all! If you're struggling with dry and flaky skin, get your hands on moringa. It is also packed with vitamin E that smoothens the skin and combats the adverse effects of pollution.
A range of lip balms contain moringa oil since it helps soften the skin and keeps it moisturised. You can also make your own DIY face mask using moringa powder, honey, water and lemon.
Alternatively, you can consume moringa&nbsp;seeds&nbsp;which may aid purification of the blood and help you detox. Moringa oil can also be used in the hair for thicker growth.

In a first, British makeup artist Pat McGrath has received damehood in the Queen’s New Year 2021 honours list. This makes McGrath the f

In a first, British makeup artist Pat&nbsp;McGrath&nbsp;has received&nbsp;damehood in the Queen&rsquo;s New Year 2021 honours list.&nbsp;
This makes McGrath&nbsp;the first makeup artist ever to be named the Dame of the British Empire, for her &ldquo;services to the Fashion and Beauty Industry and Diversity".
The star makeup artist took to Instagram to thank her family, friends and beauty lovers for the 'royal recognition'.
&nbsp;

Over the years, the refreshing benefits of mint leaves to reduce bad breath or curb symptoms of cold have become well known. Besides being a great addition to s

Over the years, the refreshing benefits of mint leaves to reduce bad breath or curb symptoms of cold have become well known. &nbsp;
Besides being a great addition to summer drinks and yummy chutneys, the mint plant also boasts of anti-allergenic properties that makes it the perfect fit for skincare products.&nbsp;&nbsp;&nbsp;
Menthol, which is a bioactive ingredient in mint leaves, could help take care of acne, sunburns and rashes. The magical ingredient is a must-have in almost every beauty DIY from a homemade face pack to soothing toners and face washes.&nbsp;
To begin with, the vitamin A and salicylic acid in mint leaves help control the secretion of excess oils in the skin, a common reason for acne outbursts.&nbsp;&nbsp;This means the anti-fungal and anti-bacterial properties of the leaf could you with acne trouble. Simply apply a paste of mint leaves on the acne-prone area. &nbsp;
Mint leaves also work very well as a natural astringent. It can help in soothing the skin, cleaning off dirt and tightening the pores.&nbsp;
The rich content of an antioxidant called rosmarinic acid in mint leaves helps hydrate the skin by improving blood circulation. It can help keep the skin looking younger thus prevent the signs of ageing and even dark circles.&nbsp;
If you have sensitive skin, you should try to do a test patch on your hand before you apply the concoction to your face. &nbsp;

Forget chewing gums and mint to freshen up the taste in your mouth! Coffee beans could help you get rid of bad breath! Coffee bean extracts can help prevent the build-

Forget chewing gums and mint to freshen up the taste in your mouth! Coffee beans could help you get rid of bad breath!
Coffee bean extracts can help prevent the build-up of bacteria, according to a new study by researchers from the Tel Aviv University in Israel.&nbsp;
Until now, it was a known fact that coffee when mixed with milk does cause bad breath as it begins to ferment smelly substances in the mouth. Therefore the answer lies not in coffee but in the way you drink it.&nbsp;Research is in the works about which part of the coffee bean could be used as an ingredient in mouth fresheners.&nbsp;
The next time you binge on too much of onion and garlic, chew on some roasted coffee beans to change your taste and freshen up your mouth.

The stunning lavender flower that blooms in picturesque fields has more to it than meets the eye. The pretty flower comes with powerful healing benefits for the body.

The stunning lavender flower that blooms in picturesque fields has more to it than meets the eye. The pretty flower comes with powerful healing benefits for the body.
Lavender essential oils could help soothe wounds and cuts, especially for women who have had episiotomies. Inhaling lavender essence could also help soothe the pain that comes from C-section childbirths.
Regularly massaging your scalp with essential oils like lavender could treat scalp issues like alopecia areata and prevent hair loss. There is also ongoing research to ascertain whether lavender oil could help with hair growth.
Interestingly, it is believed that ancient Roman soldiers used lavender to treat an upset stomach. With its antibacterial properties, research has also shown that the oil could help fight colitis, which is the inflammation of the colon that can lead to pain and diarrhoea. You can include it in your diet by sprinkling dried culinary lavender over yoghurt.
The plant is a tough one and could easily thrive in a toxic environment. It has been used as a solution to clean industrial sites and plots. The aromatic herb can also refresh stale air and is often used as a carpet deodorizer by mixing 8 drops of lavender oil with half a cup of baking soda.

Who doesn’t love the aroma of an essential oil? They’re made with plants, rinds, barks and herbs and are concentrated into oils using different methods. The

Who doesn&rsquo;t love the aroma of an essential oil? They&rsquo;re made with plants, rinds, barks and herbs and are concentrated into oils using different methods. They&rsquo;re sometimes present in bath gels, creams or vegetable oils.
Essential oils may help you relax and de-stress. You can simply rub diluted oils on your palm or temples. Lavendar, rosewater and chamomile are some commonly used flavours. Although they won&rsquo;t drive all your stress away, you can count on them to make you feel calm. Scientists feel they work by sending chemical messages to parts of the brain that control emotion and mood.
It is, however, advised that oils that are safe to use on the exterior may not be so safe for application inside your nose, mouth, private parts or eyes. For instance, lemongrass, cinnamon bark and peppermint should not be applied on these areas. They may make you break out into an allergic reaction. It&rsquo;s always best to look for an authentic, trusted producer so you can be sure of the added ingredients.
Always dilute your essential oils. If undiluted, they may be very strong to use as is. Usually, they can vary from 1% to 5% essential oil with other ingredients like vegetable oils, bath gels or creams.
It is crucial to store your essential oils well, use them correctly , in the right dose and keep away from children. Just like other wellness products, always do a test patch before applying the oil and you&rsquo;ll good to go!

The winter seasoncan be harsh on your hair as it dries out both the scalp and the length of your tresses. These simple tips could help prevent frizzy hair during the w

The winter seasoncan be harsh on your hair as it dries out both the scalp and the length of your tresses.
These simple tips could help prevent frizzy hair during the winter months.
Avoid artificially drying your hair using hair dryers. They tend to soak the moisture from your hair and leave it&nbsp;frizzy.
While washing your hair, use lukewarm water. Water that is too hot or too cold tends to dry up the hair further causing damage.
The best bet for shiny silky hair is egg yolk! Take 2 yolks, apply them on your scalp as a hair mask and leave for 20-30 minutes. Rinse your hair dry!
&nbsp;

Apart from some blessed souls, almost everyone has had to deal with acne at one point or another. The teenage years can be especially rampant with bodily changes and ho

Apart from some blessed souls, almost everyone has had to deal with acne at one point or another. The teenage years can be especially rampant with bodily changes and hormones which often means lots of acne. But for some, acne can remain a problem for much longer.&nbsp;
These foods can be of great help in your battle with acne:&nbsp;
Some research says eating&nbsp;foods rich in omega 3s such as fish, soybeans, kale spinach and nuts like walnuts and almonds can reduce symptoms of acne.&nbsp;
High-fibre diets may help control blood sugar, which can, in turn, keep acne away. So have your apples, beans, carrots and oatmeal.&nbsp;
Some experts say eating foods rich in zinc may prevent some types of acne. Pumpkin seeds, cashews and quinoa&nbsp;are some good sources of zinc.&nbsp;

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US President Donald Trump on Monday took to Twitter to announce the administration of first coronavirus vaccination in the country."First Vaccine Administered. Congratu

US administers first Covid-19 vaccine, 'Congratulations WORLD!' tweets Trump

US President Donald Trump on Monday took to Twitter to announce the administration of first coronavirus vaccination in the country. Sandra Linsay, a nurse in New York, has become the first person to receive the vaccine in the US. Shots made by Pfizer and its German partner BioNTech are the first authorized for emergency use and will be provided to the healthcare workers first, along with nursing home residents, who spent months battling the&nbsp;coronavirus&nbsp;pandemic in the country.&nbsp;

US President Donald Trump on Monday took to Twitter to announce the administration of first coronavirus vaccination in the country. Sandra Linsay, a nurse in New York, has become the first person to receive the vaccine in the US. Shots made by Pfizer and its German partner BioNTech are the first authorized for emergency use and will be provided to the healthcare workers first, along with nursing home residents, who spent months battling the coronavirus pandemic in the country.

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