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Shoppers find influencer reviews unreliable

A new BBC survey has revealed that most people do not care for the influencer marketing hype. About 82% of the people surveyed said that they do not understand when an influencer is being paid to promote a product which leaves little trust in their recommendations. But in the 18 to 34 year-old age cohort, 54% people said that their beauty purchases were often influenced by blogger reviews.

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Shoppers find influencer reviews unreliable

Shoppers find influencer reviews unreliable